liquid protein
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Avg price
Incredible$44.65avg listing price — sweet spot $15–$100
Price range
Incredible$20.22–$90.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Market size
Great$858K$858K/yr · 632K searches
Review moat
Good670.53avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Good75%top-5 brand share — brands hold most of the demand
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-23.2%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
41
Top-5 brand share
75%
Open market
22%
- Pure Genius42%
- FUELMATE11%
- Frog Fuel10%
- Proteinex6%
- BariatricPal5%
- ProT Gold4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 34 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors or Sweeteners TSA Size 3.38 Fl Oz Blueberry Lemonade (24 Pack)
Pure Genius$90.414.1★12 rev
Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors TSA Size 3.38 Fl Oz Pineapple & Blueberry Lemonade (24 Pack)
Pure Genius$90.843.9★30 rev
Frog Fuel Power Regular Complete Liquid Protein Shot 15g Nano Hydrolyzed & Grass Fed Collagen Post Workout Gluten Free Fat & Sugar Free 22 Amino Acids 0 Carbs Berry 24 Pack
Frog Fuel$46.714.5★4,130 rev
Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors or Sweeteners TSA Size 3.38 Fl Oz Strawberry Guava (24 Pack)
Pure Genius$90.914.0★12 rev
Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors or Sweeteners TSA Size 3.38 Fl Oz Pineapple (24 Pack)
Pure Genius$90.384.0★12 rev
Newest
by launch date
Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar Whey & Collagen No Fat Gluten Free Keto Friendly No Artificial Flavors or Sweeteners TSA Size 3.38 Fl Oz Watermelon Berry (12 Pack)
Pure Genius$52.900 rev
Protein Now Liquid 3 oz. Protein Shot By NutraBio 21g Protein 0 Carbs 0 Fat GLP-1 Support Ready-to-Drink No Refrigeration Whey & Collagen Protein for Hair Skin & Nails On-the-Go Nutrition- Blueberry Acai
NutraBio$59.9819 rev
Protein Now Liquid 3 oz. Protein Shot By NutraBio 21g Protein 0 Carbs 0 Fat GLP-1 Support Ready-to-Drink No Refrigeration Whey & Collagen Protein for Hair Skin & Nails On-the-Go Nutrition- Strawberry Watermelon
NutraBio$59.700 rev
Protein Now Liquid 3 oz. Protein Shot By NutraBio 21g Protein 0 Carbs 0 Fat GLP-1 Support Ready-to-Drink No Refrigeration Whey & Collagen Protein for Hair Skin & Nails On-the-Go Nutrition- Orange Mango
NutraBio$59.915 rev
Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors or Sweeteners TSA Size 3.38 Fl Oz Blueberry Lemonade (24 Pack)
Pure Genius$90.4112 rev
Trending
90-day click momentumProtein Now Liquid 3 oz. Protein Shot By NutraBio 21g Protein 0 Carbs 0 Fat GLP-1 Support Ready-to-Drink No Refrigeration Whey & Collagen Protein for Hair Skin & Nails On-the-Go Nutrition- Strawberry Watermelon
NutraBio$59.700.0★
Protein Now Liquid 3 oz. Protein Shot By NutraBio 21g Protein 0 Carbs 0 Fat GLP-1 Support Ready-to-Drink No Refrigeration Whey & Collagen Protein for Hair Skin & Nails On-the-Go Nutrition- Blueberry Acai
NutraBio$59.984.0★
Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors or Sweeteners TSA Size 3.38 Fl Oz Pineapple (24 Pack)
Pure Genius$90.384.0★
Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors or Sweeteners TSA Size 3.38 Fl Oz Strawberry Guava (24 Pack)
Pure Genius$90.914.0★
Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors or Sweeteners TSA Size 3.38 Fl Oz Blueberry Lemonade (24 Pack)
Pure Genius$90.414.1★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.2% search growth over the last 90 days.Peak months: Feb, Oct · busiest ÷ quietest = 4.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Surprisingly refreshing taste”
“Great protein supplement”
“Flavor is good”
“EXCELLENT PRODUCT”
“Easy to Take”
“Great crisp”
“Worth every penny”
“Taste is super sweet”
“Mixes well”
“Good texture”
What buyers complain about
“Cardboard taste”
“Lacks flavor”
“too expensive”
“The worst thing about a high protein”
“cuts the sweetness”
“Taste is very salty and gross”
“Extremely sour”
“Didn't love the texture”
“A little dry”
“They are bitter”