liquid potpourri
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Price range
Great$4.96–$44.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.31avg listing price — sweet spot $15–$100
Review moat
Good810.74avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$45K$45K/yr · 89K searches
Competition
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
11
Top-5 brand share
93%
Open market
5%
- Plant Guru56%
- P&J Trading25%
- Bramble Berry7%
- MAYJAM2%
- Nature's Oil2%
- Nature's Note2%
- Open — no brand owns it (3 brands, 5%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 47 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
P&J Fragrance Oil - Honey Scented 30ml - Candle Scents Soap Making Diffuser Oil Fresh Scents
P&J Trading$8.964.5★993 rev
Honey Vanilla Fragrance Oil 4 fl. oz. Scented Oil for DIY Soap Making Candles Bath Bombs Body Butters. Used in Aromatherapy Diffusers Burners and Warmers. Great Addition to Lotions and Creams.
Plant Guru$10.384.4★286 rev
P&J Fragrance Oil - Honey Scented 100ml - Candle Scents Soap Making Diffuser Oil Fresh Scents
P&J Trading$18.484.5★993 rev
Bramble Berry Raw Honeycomb Fragrance Oil 2 oz | Sweet Honey and Beeswax Scent for Soap Making Candles Lotion Bath Bombs & Perfume | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential
Bramble Berry$14.424.4★19 rev
Japanese Cherry Blossom Fragrance Oil 4 fl. oz. Scented Oil for DIY Soap Making Candles Bath Bombs Body Butters. Used in Aromatherapy Diffusers Burners and Warmers. Add to Lotions and Creams.
Plant Guru$10.244.3★162 rev
Newest
by launch date
Mahogany Teakwood Fragrance Oil 4 fl. oz. Scented Oil for DIY Soap Making Candles Bath Bombs Body Butters. Used In Aromatherapy Diffusers Burners and Warmers. Great Addition To Lotions and Creams.
Plant Guru$10.2745 rev
Bramble Berry Raw Honeycomb Fragrance Oil 2 oz | Sweet Honey and Beeswax Scent for Soap Making Candles Lotion Bath Bombs & Perfume | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential
Bramble Berry$14.4219 rev
Bramble Berry Wildflower Honey Fragrance Oil 2 oz | Sweet Floral & Golden Honey Scent for Soap Candles Bath Bombs & Lotion | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential
Bramble Berry$13.907 rev
Honeyed Haze Fragrance Oil Essential Oil MAYJAM 3.38FL.OZ Honeyed Haze Oil for Diffusers for Home Long Lasting Scented Oils for Soap Candle Making - 100ML
MAYJAM$8.988,817 rev
Honeysuckle Essential Oils 30ML Pure and Natural Essential Oil for Aromatherapy Diffuser - Honeysuckle /1 Fl Oz
Wuvezrub$6.7380 rev
Trending
90-day click momentum
Strawberry Fragrance Oil 4 fl. oz. Scented Oil for DIY Soap Making Candles Bath Bombs Body Butters. Used in Aromatherapy Diffusers Burners and Warmers. Great Addition to Lotions and Creams.
Plant Guru$10.274.6★
Honeyed Haze Fragrance Oil Essential Oil MAYJAM 3.38FL.OZ Honeyed Haze Oil for Diffusers for Home Long Lasting Scented Oils for Soap Candle Making - 100ML
MAYJAM$8.984.2★
Plant Guru Raw African Shea Butter 5 lbs. Bulk Block 100% Pure Natural Unrefined IVORY - Ideal Moisturizer For Dry Skin Body Face And Hair Growth. Great For DIY Soap and Lip Balm Making.
Plant Guru$44.354.6★
Bramble Berry Raw Honeycomb Fragrance Oil 2 oz | Sweet Honey and Beeswax Scent for Soap Making Candles Lotion Bath Bombs & Perfume | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential
Bramble Berry$14.424.4★
Mahogany Teakwood Fragrance Oil 4 fl. oz. Scented Oil for DIY Soap Making Candles Bath Bombs Body Butters. Used In Aromatherapy Diffusers Burners and Warmers. Great Addition To Lotions and Creams.
Plant Guru$10.274.1★
Demand
Weekly Amazon search volume, last 28 weeks — -13.3% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrance”
“However it had so many good reviews I took a chance”
“Good deal”
“Exactly as described”
“Soft skin”
“it performs really well”
“no irritation”
“I think 4oz would last a while for my needs of a few drops at a time”
“Honeysuckle the best”
“Very very strong”
What buyers complain about
“Contains a slight odor”
“Total waste of money”
“Very big bottle”
“not strong enough”
“Its not overly sweet”
“Poor quality control”
“Bottle keeps leaking”
“feels more watery”
“Comes broke”
“The biggest downside is how messy the oil can be”