liquid colace
Skip itA concentrated shelf (top 5 take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$14.67avg listing price — sweet spot $15–$100
Price range
Okay$5.77–$20.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,620.29avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.2%90-day search growth — must beat 0% to launch
Market size
Bad$75K$75K/yr · 57K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad94%top-5 click share — a locked-up shelf
Competition
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
37
Top-5 brand share
97%
Open market
0%
- GeriCare51%
- Dulcolax21%
- LLORENS PHARMACEUTICAL14%
- Colace7%
- RUGBY LABORATORIES5%
- Pedia-Lax3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Docusate Sodium Liquid Stool Softener by GeriCare- Gentle Stimulant Laxative Liquid for Men & Women- Quick Constipation Relief Aid- Adults Daily Bowel Movement Laxative- Cherry-Flavored (16 fl oz)
GeriCare$16.984.2★483 rev
Dulcolax Saline Laxative Liquid Fast & Gentle Constipation Relief Natural Laxatives Softens Stool Cherry Flavor Magnesium Hydroxide 1200 mg 12 fl. oz.
Dulcolax$5.774.6★8,086 rev
Docusate Sodium Stool Softener by Llorens Care 50 mg. 5 mL per dose. Alleviate Constipation & Provide Relief. Compared to Senokot. Made in The USA
LLORENS PHARMACEUTICAL$14.903.6★70 rev
Rugby Docusate Sodium Cherry Flavored Liquid Stool Softener 50mg / 5 mL - 16 Fl Oz
RUGBY LABORATORIES$18.213.9★62 rev
Colace Clear Stool Softener Soft Gel Capsules 60 Count Constipation Relief 50 mg Docusate Sodium Doctor Recommended
Colace$16.794.6★14,126 rev
Newest
by launch dateColace Clear Stool Softener Soft Gel Capsules 60 Count Constipation Relief 50 mg Docusate Sodium Doctor Recommended
Colace$16.7914,126 rev
Colace Stool Softener Gummies Berry Flavored 60 Count Gentle Dependable Constipation Relief Magnesium Citrate No.1 Doctor Recommended Stool Softener Brand
Colace$20.022,196 rev
Rugby Docusate Sodium Cherry Flavored Liquid Stool Softener 50mg / 5 mL - 16 Fl Oz
RUGBY LABORATORIES$18.2162 rev
Docusate Sodium Stool Softener by Llorens Care 50 mg. 5 mL per dose. Alleviate Constipation & Provide Relief. Compared to Senokot. Made in The USA
LLORENS PHARMACEUTICAL$14.9070 rev
Dulcolax Saline Laxative Liquid Fast & Gentle Constipation Relief Natural Laxatives Softens Stool Cherry Flavor Magnesium Hydroxide 1200 mg 12 fl. oz.
Dulcolax$5.778,086 rev
Trending
90-day click momentumDocusate Sodium Liquid Stool Softener by GeriCare- Gentle Stimulant Laxative Liquid for Men & Women- Quick Constipation Relief Aid- Adults Daily Bowel Movement Laxative- Cherry-Flavored (16 fl oz)
GeriCare$16.984.2★
Dulcolax Saline Laxative Liquid Fast & Gentle Constipation Relief Natural Laxatives Softens Stool Cherry Flavor Magnesium Hydroxide 1200 mg 12 fl. oz.
Dulcolax$5.774.6★
Colace Stool Softener Gummies Berry Flavored 60 Count Gentle Dependable Constipation Relief Magnesium Citrate No.1 Doctor Recommended Stool Softener Brand
Colace$20.024.5★
Docusate Sodium Stool Softener by Llorens Care 50 mg. 5 mL per dose. Alleviate Constipation & Provide Relief. Compared to Senokot. Made in The USA
LLORENS PHARMACEUTICAL$14.903.6★
Colace Clear Stool Softener Soft Gel Capsules 60 Count Constipation Relief 50 mg Docusate Sodium Doctor Recommended
Colace$16.794.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“It works quickly”
“Great taste & works very well for my post surgical needs and may continue to take daily”
“It actually works”
“Great, smooth digestion”
“Fair price”
“I took the recommended dose”
“Easy to use”
“does not cause abdominal cramps”
“Gentle relief”
“Great flavor”
What buyers complain about
“This stuff tastes nasty”
“Did not work”
“Very expensive”
“I've spent many hundreds of dollars on Colace and similar products, I guess out of desperation, as they never seemed to work -- even at maximum dosage”
“It only upsets my stomach”
“cramps occur”
“Just received a bottle of extra strength colace and it has a really bad smell and test”
“My son has digestive issues”
“They are rock hard”
“Makes you cramp- not good after surgeries”