liquid advil
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.81avg listing price — sweet spot $15–$100
Price range
Good$4.22–$25.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.7%90-day search growth — must beat 0% to launch
Review moat
Bad6,657.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$42K$42K/yr · 27K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
92
Top-5 brand share
97%
Open market
1%
- Advil77%
- A+Health6%
- Amazon Basic Care6%
- Children's Advil5%
- Vicks3%
- P Puregen Labs2%
- Open — no brand owns it (1 brand, 1%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Advil Liqui-Gels Pain Reliever and Fever Reducer Pain Medicine for Adults with Ibuprofen 200mg for Headache Backache Menstrual Pain and Joint Pain Relief - 160 Liquid Filled Capsules
Advil$16.404.8★6,750 rev
Advil Liqui-Gels minis Pain Reliever and Fever Reducer Pain Medicine for Adults with Ibuprofen 200mg for Pain Relief - 200 Liquid Filled Capsules
Advil$21.594.8★19,375 rev
Advil Childrens Pain Reliever and Fever Reducer Dye Free Childrens Ibuprofen for Pain Relief Liquid Ibuprofen for Children White Grape - 4 Fl Oz (Pack of 3)
Advil$17.374.8★2,198 rev
Advil Liqui-Gels Pain Reliever And Fever Reducer Pain Medicine For Adults With Ibuprofen 200mg For Headache Backache Menstrual Pain And Joint Pain Relief - 40 Liquid Filled Capsules
Advil$6.154.8★6,276 rev
A+Health Ibuprofen 200 Mg Softgels Pain Reliever/Fever Reducer (NSAID) 300 Count
A+Health$13.954.7★16,359 rev
Newest
by launch date
Advil Liqui-Gels Pain Reliever and Fever Reducer Pain Medicine for Adults with Ibuprofen 200mg for Headache Backache Menstrual Pain and Joint Pain Relief - 180 Liquid Filled Capsules
Advil$14.83713 rev
Vicks PainQuil & PainQuil PM Pain Relief Liquid 1000mg Acetaminophen 2x12 oz
Vicks$15.093,029 rev
Puregen Labs Adult Extra Strength Acetaminophen Liquid 500mg/15ml - 8 fl oz Rapid Burst Pain Reliever/Fever Reducer Cherry Flavor | Muscle & Joint Pain Relief | Arthritis Pain Relief
P Puregen Labs$10.07731 rev
Advil Targeted Relief Pain Relieving Cream Up to 8 Hours of Powerful Relief of Minor Arthritis Pain Joint Pain Lower Back Pain and Muscle Pain - 4 oz
Advil$15.675,201 rev
Advil Dual Action Coated Caplets with Acetaminophen 250 Mg Ibuprofen and 500 Mg Acetaminophen Per Dose (2 Dose Equivalent) for 8 Hour Pain Relief - 216 Count
Advil$25.7814,896 rev
Trending
90-day click momentum
Amazon Basic Care Ibuprofen Mini Liquid Gels 200 mg Pain Reliever and Fever Reducer for Headache Backache Arthritis Pain Menstrual Cramps and Toothaches Fast-Acting 300 Count
Amazon Basic Care$15.204.8★
Advil Liqui-Gels Pain Reliever and Fever Reducer Pain Medicine for Adults with Ibuprofen 200mg for Headache Backache Menstrual Pain and Joint Pain Relief - 200 Liquid Filled Capsules
Advil$20.574.8★
Advil Dual Action Coated Caplets with Acetaminophen 250 Mg Ibuprofen and 500 Mg Acetaminophen Per Dose (2 Dose Equivalent) for 8 Hour Pain Relief - 216 Count
Advil$25.784.8★
Advil Liqui-Gels Minis Pain Reliever and Fever Reducer Pain Medicine for Adults with Ibuprofen 200mg for Pain Relief - 160 Liquid Filled Capsules
Advil$16.284.9★
Advil Liqui-Gels Pain Reliever and Fever Reducer Pain Medicine for Adults with Ibuprofen 200mg for Headache Backache Menstrual Pain and Joint Pain Relief - 160 Liquid Filled Capsules
Advil$16.404.8★
Demand & seasonality
Weekly Amazon search volume, last 71 weeks — +5.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“Great product as any other”
“Effective”
“Works as stated”
“Helps sleep”
“EASY SWALLOW”
“Easy to use”
“good for knees”
“Works fast my grandson really likes the taste which makes it easier for him to take it”
“Safe doses”
What buyers complain about
“Has a strong smell”
“No relief at all”
“Has a really weird taste”
“Kind of pricey”
“Doesn't work”
“Not for regular or prescribed dosing”
“This is a terrible picture for this product”
“these gel ones are a bit bigger”
“But not helping you sleep”
“Complete garbage”