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55

liposomal gaba

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 46Growth 58Conversion 77Competition 8Returns 100Price range 95Avg price 95Brand share 0Review moat 73Quality gap 76

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible$45.14

avg listing price — sweet spot $15–$100

Price range

Incredible$19.85–$88.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good562.25

avg incumbent reviews — the moat a new listing must climb

Growth

Good+32.9%

90-day search growth — must beat 0% to launch

Market size

Okay$247K

$247K/yr · 73K searches

Competition

Bad90%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

49

Top-5 brand share

100%

Open market

0%

  • Quicksilver Scientific88%
  • Rho Nutrition4%
  • Genogna4%
  • LILICARE3%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$37K30%$74K45%$111K60%$148K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 92 weeks — +32.9% search growth over the last 90 days.
13K8KHoliday '24Spike '25Prime Day '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Aug, Sep · busiest ÷ quietest = 8.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall12%

“Taste is good”

Quality-Overall8%

“Good quality”

Sleep Quality8%

“Great sleep”

Energy Level5%

“I have more energy”

Value For Money5%

“Great product at a great price”

Ease Of Use3%

“Easy”

Flavor3%

“Nice flavor easy to take”

Stress/Anxiety3%

“Works for a little calming”

Regulates Digestion2%

“my digestion has improved greatly”

Absorbency2%

“Great supplement that my body actually absorbs”

What buyers complain about

Taste-Overall28%

“Disgusting taste”

Smell12%

“The bottle I received smells rancid”

Value For Money8%

“Too Expensive”

Functionality-Overall3%

“Didn't work”

Leak-Proof3%

“The contents of the entire bottle had spilled all over the package”

Sleep Quality3%

“I will say it doesnt KEEP me asleep”

Dosage3%

“The dose is super low than what is usually available online”

Flavor2%

“I think they exaggerated too much about the flavor”

Vitamin2%

“Unfortunately I was mailed vitamin D3 K2”

Allergies2%

“Allergic Reaction”

Top return reasons

Taste-Overall26%
Smell12%
Value For Money9%
Sleep Quality9%
Functionality-Overall9%
Regulates Digestion9%
Leak-Proof9%
Acid Regulator/Stomach Ache Relief9%
Advertised Vs Actual Product5%
Ease Of Chewing/Swallowing3%