lip bandaid
Worth a lookShows searches that convert (21.1% search→purchase), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Conversion
Incredible21.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Market size
Great$2.0M$2.0M/yr · 714K searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$13.13avg listing price — sweet spot $15–$100
Price range
Good$8.71–$23.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,128.8avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.4%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
32
Top-5 brand share
100%
Open market
0%
- Mederma77%
- Acculip14%
- PatchRx5%
- Quantum5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mederma Cold Sore Discreet Patch - Hydrocolloid Gel Relieves Redness & Swelling Conceals Cold Sores
Mederma$13.064.4★12,947 rev
Acculip Cold Sore Patch Lysine Cold Sore Treatment for Lips Lysine Lip Balm Alternative for Cold Sore Relief Medicated Fever Blister Cold Sore Patch L-lysine Cold Sore Treatment
Acculip$10.024.2★1,275 rev
Mederma Cold Sore Discreet Patch - Hydrocolloid Gel for Redness & Swelling Conceals Cold Sores (30 Patches)
Mederma$23.824.4★12,947 rev
PatchRx Cold Sore Patches for Lips (20 Patches) Lysine Calendula & Zinc Hydrocolloid Cold Sore Patch for Lip (Night or Day-time Remedy) Fever Blister Patches
PatchRx$10.054.0★245 rev
Quantum Health Lip Clear Invisible Cold Sore Patches for Lips Help Soothe Shield & Hide Cold Sores - Helps Prevent Contamination - Fever Blister Bandages for Women & Men - 12 Count
Quantum$8.714.1★3,230 rev
Newest
by launch datePatchRx Cold Sore Patches for Lips (20 Patches) Lysine Calendula & Zinc Hydrocolloid Cold Sore Patch for Lip (Night or Day-time Remedy) Fever Blister Patches
PatchRx$10.05245 rev
Acculip Cold Sore Patch Lysine Cold Sore Treatment for Lips Lysine Lip Balm Alternative for Cold Sore Relief Medicated Fever Blister Cold Sore Patch L-lysine Cold Sore Treatment
Acculip$10.021,275 rev
Mederma Cold Sore Discreet Patch - Hydrocolloid Gel for Redness & Swelling Conceals Cold Sores (30 Patches)
Mederma$23.8212,947 rev
Mederma Cold Sore Discreet Patch - Hydrocolloid Gel Relieves Redness & Swelling Conceals Cold Sores
Mederma$13.0612,947 rev
Quantum Health Lip Clear Invisible Cold Sore Patches for Lips Help Soothe Shield & Hide Cold Sores - Helps Prevent Contamination - Fever Blister Bandages for Women & Men - 12 Count
Quantum$8.713,230 rev
Trending
90-day click momentumMederma Cold Sore Discreet Patch - Hydrocolloid Gel Relieves Redness & Swelling Conceals Cold Sores
Mederma$13.064.4★
PatchRx Cold Sore Patches for Lips (20 Patches) Lysine Calendula & Zinc Hydrocolloid Cold Sore Patch for Lip (Night or Day-time Remedy) Fever Blister Patches
PatchRx$10.054.0★
Mederma Cold Sore Discreet Patch - Hydrocolloid Gel for Redness & Swelling Conceals Cold Sores (30 Patches)
Mederma$23.824.4★
Acculip Cold Sore Patch Lysine Cold Sore Treatment for Lips Lysine Lip Balm Alternative for Cold Sore Relief Medicated Fever Blister Cold Sore Patch L-lysine Cold Sore Treatment
Acculip$10.024.2★
Quantum Health Lip Clear Invisible Cold Sore Patches for Lips Help Soothe Shield & Hide Cold Sores - Helps Prevent Contamination - Fever Blister Bandages for Women & Men - 12 Count
Quantum$8.714.1★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Overall, this is a good product to have on hand”
“No pain at all”
“Good product good price”
“Effective”
“They help the cold sore not spread”
“The size was perfect”
“So easy to use”
“The no-touch applicator is brilliant”
“It protects it from licking and food and other contaminants”
“Feels comfortable”
What buyers complain about
“They're very sticky”
“more painful then they typically are”
“Not effective”
“I must be allergic”
“Hard to get out”
“Little Pricey”
“Fell off in minutes”
“the application method is not helping”
“Very big”
“Way too thick and dont stick”