lilac room spray
Worth a lookShows low returns (0.2%), but a small market ($49K/yr) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.19avg listing price — sweet spot $15–$100
Growth
Good+47.5%90-day search growth — must beat 0% to launch
Price range
Good$6.12–$27.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Bad11,242.92avg incumbent reviews — the moat a new listing must climb
Market size
Bad$49K$49K/yr · 45K searches
Competition
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
15 flat
Sellers
89
Top-5 brand share
84%
Open market
14%
- Febreze73%
- KoKu Scents of Paradise3%
- Scentsationals3%
- Bath & Body Works3%
- Scent Fill2%
- DRIVEJOY2%
- Open — no brand owns it (9 brands, 14%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 26 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Lilac Sunrise Scent 8.1oz (Pack of 3)
Febreze$8.414.7★2,052 rev
Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home and Bathroom and Kitchen Long Lasting for Strong Odors Lilac Sunrise Scent 0.87oz Refills 4 Count
Febreze$19.674.7★1,005 rev
Febreze Air Mist Air Freshener Spray Odor-Fighting Room Spray Air Fresheners for Home and Bathroom and Kitchen Aerosol Can Southen Lilac Mornings Scent Purple 8.8oz (Pack of 3)
Febreze$13.094.7★69,347 rev
Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home and Bathroom and Kitchen Long Lasting for Strong Odors Twilight Lavender Scent 0.87oz Refills 3 Count
Febreze$12.804.8★26,569 rev
Febreze Bathroom Air Freshener Odor-Fighting Plug In Alternative Air Fresheners for Small Spaces in Home Bathroom Kitchen & Closet Lilac & Watermelon Scents 4ct (2 of Each Scent)
Febreze$10.034.4★61,871 rev
Newest
by launch date
Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home and Bathroom and Kitchen Long Lasting for Strong Odors Spring Scent Mix 3 Refills
Febreze$12.9426,569 rev
Gift Paradise French Lilac Car Air Freshener Set of 3 with Magnetic Gift Box 10 ml Hanging Diffuser Bottles with Wooden Lid Fresh Floral Spring Scent for Car Home & Closet Luxury Gift Set
Gift Paradise$21.882 rev
Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Lilac Sunrise Scent 8.1oz (Pack of 3)
Febreze$8.412,052 rev
Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home and Bathroom and Kitchen Long Lasting for Strong Odors Lilac Sunrise Scent 0.87oz Refills 4 Count
Febreze$19.671,005 rev
Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home and Bathroom and Kitchen Long Lasting for Strong Odors Twilight Lavender Scent 0.87oz Refills 3 Count
Febreze$12.8026,569 rev
Trending
90-day click momentum
Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Twilight Lavender Scent 8.1oz (Pack of 2)
Febreze$6.124.7★
Gift Paradise French Lilac Car Air Freshener Set of 3 with Magnetic Gift Box 10 ml Hanging Diffuser Bottles with Wooden Lid Fresh Floral Spring Scent for Car Home & Closet Luxury Gift Set
Gift Paradise$21.885.0★
Orelune Reed Diffuser Set 3.4 fl oz - Elegant Home Fragrance with Sticks - Long-Lasting Scented Oil Reed Diffuser for Bedroom Bathroom Shelf Decor & Office (Dusty Lilac)
Orelune$13.464.1★
Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home and Bathroom and Kitchen Long Lasting for Strong Odors Twilight Lavender Scent 0.87oz Refills 3 Count
Febreze$12.804.8★
Scentsationals Plug in Air Freshener Starter Set Swivel Plug Fragrance Oil Diffusers & 2 Long Lasting Scent Refills - Lilac Blossoms Scent
Scentsationals$14.924.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +47.5% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 2.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Smells clean”
“Very affordable”
“Nice variety”
“Very fresh”
“Sweet and lasting”
“As advertised”
“Clean”
“Easy to use”
“Its very strong”
“brightness”
What buyers complain about
“Awful smell”
“Does not last one month”
“Waste of money”
“A bit too weak”
“Not what is described”
“I have many allergies”
“It leaks”
“All four of them was USED and empty”
“They are pretty big”
“performance is lacking”