lidocaine patches maximum strength
Launch itA $5.9M/yr market growing +18.8% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Market size
Incredible$5.9M$5.9M/yr · 3.6M searches
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.15avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$5.27–$32.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+18.8%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad7,262.88avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 flat
Sellers
88
Top-5 brand share
88%
Open market
7%
- Amazon Basic Care29%
- Salonpas25%
- Sumifun23%
- CARELAND6%
- WELMATE5%
- Thera Care5%
- Open — no brand owns it (3 brands, 7%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basic Care Maximum Strength OTC Pain Relief 4% Lidocaine Patch 3.9 x 5.5 15-Count Box (Previously HealthWise)
Amazon Basic Care$14.924.3★9,172 rev
Sumifun 4% Lidocaine Pain Relief Patches 30 Count Maximum Strength Numbing Gel Patch for Back Knee Neck Joint Ache Muscle Soreness Topical Analgesic
Sumifun$32.184.3★5,116 rev
Salonpas Lidocaine 4% Pain Relieving Gel-Patch 6 Count for Back Neck Shoulder Knee & Elbow Pain
Salonpas$9.634.5★13,740 rev
Salonpas Pain Relieving Patch Large 6 Count for Back Neck Shoulder Knee Pain and Muscle Soreness 8 Hour Pain Relief
Salonpas$5.524.6★19,478 rev
Sumifun 4% Lidocaine Pain Relief Patches 15 Counts Maximum Strength Numbing Gel Patch for Back Knee Neck Joint Ache Muscle Soreness Topical Analgesic
Sumifun$17.404.3★1,744 rev
Newest
by launch date
Thera|Care Maximum Strength OTC Pain Relief Patch | 4% Lidocaine Patch | 3.9 x 5.5 | 6-Count Box
Thera Care$5.952,438 rev
Biofreeze Large Pain Relief Patches Menthol Pain Patches for Lower Back Neck Knee & Shoulder Comfortable & Flexible Fabric Stays in Place 12 ct
Biofreeze$17.3017,512 rev
42PCS Tiger Patch Chinese Tiger Back Heat Patches Ultra Strength for Muscle Joint of Knee Shoulder and Neck
MQUPIN$10.01565 rev
Biofreeze Ultraflex Maximum Strength 4% Lidocaine Patches Non-Menthol Flexible Pain Relief Patch for Lower Back Lidocaine Patch for Neck Knee Shoulder 4 Large Pain Patches
Biofreeze$13.061,596 rev
Sumifun 4% Lidocaine Pain Relief Patches 15 Counts Maximum Strength Numbing Gel Patch for Back Knee Neck Joint Ache Muscle Soreness Topical Analgesic
Sumifun$17.401,744 rev
Trending
90-day click momentumThera|Care Maximum Strength OTC Pain Relief Patch | 4% Lidocaine Patch | 3.9 x 5.5 | 6-Count Box
Thera Care$5.954.3★
Biofreeze Large Pain Relief Patches Menthol Pain Patches for Lower Back Neck Knee & Shoulder Comfortable & Flexible Fabric Stays in Place 12 ct
Biofreeze$17.304.5★
42PCS Tiger Patch Chinese Tiger Back Heat Patches Ultra Strength for Muscle Joint of Knee Shoulder and Neck
MQUPIN$10.014.0★
Salonpas Pain Relieving Patch Large 6 Count for Back Neck Shoulder Knee Pain and Muscle Soreness 8 Hour Pain Relief
Salonpas$5.524.6★
Salonpas Pain Relief Patch 20 Count (Pack of 1) Up to 12 Hours Temporary Relief of Mild to Moderate Pain Backache Sore Muscle Sprains Bruises
Salonpas$16.724.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +18.8% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Works Well”
“Quality is solid”
“They help a lot with joint pain”
“They are affordable”
“Good adhesion”
“Works as it should”
“EASE OF USE”
“Muscle Relief”
“They are cool upon application”
“Its a great size”
What buyers complain about
“Doesn't stay on”
“Does not Relieve pain”
“Not effective”
“They are expensive”
“Strong odor”
“It was VERY HARD TO REMOVE”
“Not the same quality as store bought”
“Allergic”
“Fall off”
“Hard to pull off skin”