lidocaine menthol patches
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.47avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$7.17–$31.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+37.1%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Review moat
Bad4,299.95avg incumbent reviews — the moat a new listing must climb
Market size
Bad$85K$85K/yr · 35K searches
Competition
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
90
Top-5 brand share
83%
Open market
11%
- Icy Hot44%
- Sumifun13%
- HealthWise12%
- AUVON8%
- Amazon Basic Care6%
- ZEEY6%
- Open — no brand owns it (4 brands, 11%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Icy Hot Lidocaine Pain Relief Patches Numb Aggravated Nerves with Max Strength Lidocaine 4% and Menthol 1% Fast-Acting Pain Relief for Minor Pain Backaches Sprains and Strains 5 ct.
Icy Hot$9.434.4★19,308 rev
Icy Hot Max Strength Lidocaine Pain Relief Patch (5 Count) Penetrates for Fast Targeted Relief 3 pk
Icy Hot$28.084.4★19,308 rev
HealthWise 4% Lidocaine + 1% Menthol Pain Relief Patch | Maximum OTC Strength Lidocaine | 15-Count | 3.93 x 5.51 | Topical Anesthetic + Analgesic | Easy to Apply Flexible Adhesive
HealthWise$13.814.1★80 rev
AUVON Max Strength Lidocaine Pain Relief Patches (30 Count) 4% Lidocaine & 1% Menthol Penetrates for Fast Targeted Relief of Back Shoulder Neck & Joint Pain Adhesive Secure Patches Included
AUVON$26.014.3★283 rev
Sumifun 4% Lidocaine Patches Plus 1% Menthol - 30 Counts Maximum Strength OTC Pain Relief Patches for Back Ache Stiff Neck Joint Pain Muscle Soreness Topical Analgesic
Sumifun$31.894.4★1,527 rev
Newest
by launch date
Biofreeze Ultraflex Plus Maximum Strength 4% Lidocaine Patches with Menthol Flexible Pain Relief Patch for Lower Back Lidocaine Patch for Neck Knee Shoulder 4 Large Pain Patches
Biofreeze$14.33208 rev
AUVON Max Strength Lidocaine Pain Relief Patches (30 Count) 4% Lidocaine & 1% Menthol Penetrates for Fast Targeted Relief of Back Shoulder Neck & Joint Pain Adhesive Secure Patches Included
AUVON$26.01283 rev
HealthWise 4% Lidocaine + 1% Menthol Pain Relief Patch | Maximum OTC Strength Lidocaine | 15-Count | 3.93 x 5.51 | Topical Anesthetic + Analgesic | Easy to Apply Flexible Adhesive
HealthWise$13.8180 rev
ZEEY 4% Lidocaine Pain Relief Patches with 1% Menthol Maximum Strength OTC for Back Knee Neck Shoulders Joints Muscle Soreness Fast Acting Long Lasting Large Gel Patch 5.5 x 3.94 20Ct
ZEEY$17.2895 rev
AUVON Max Strength Lidocaine OTC Pain Relief Patches (10 Count) 4% Lidocaine & 1% Menthol Penetrate for Fast Targeted Relief of Back Shoulder Neck & Joint Pain Adhesive Secure Patches Included
AUVON$9.74283 rev
Trending
90-day click momentumBiofreeze Ultraflex Plus Maximum Strength 4% Lidocaine Patches with Menthol Flexible Pain Relief Patch for Lower Back Lidocaine Patch for Neck Knee Shoulder 4 Large Pain Patches
Biofreeze$14.333.8★
ZEEY 4% Lidocaine Pain Relief Patches with 1% Menthol Maximum Strength OTC for Back Knee Neck Shoulders Joints Muscle Soreness Fast Acting Long Lasting Large Gel Patch 5.5 x 3.94 20Ct
ZEEY$17.284.2★
Salonpas Pain Relief Patch 20 Count (Pack of 1) Up to 12 Hours Temporary Relief of Mild to Moderate Pain Backache Sore Muscle Sprains Bruises
Salonpas$16.724.6★
HealthWise 4% Lidocaine + 1% Menthol Pain Relief Patch | Maximum OTC Strength Lidocaine | 15-Count | 3.93 x 5.51 | Topical Anesthetic + Analgesic | Easy to Apply Flexible Adhesive
HealthWise$13.814.1★
ishancare Lidocaine 4% + Menthol 1% Patches 14Count Fast Acting Maximum Strength Back Neck Shoulders Knees Elbows Pain Relief - Temporary Nerve & Joint Pain Solution
ishancare$12.334.0★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Works Well”
“EXCELLENT PRODUCT”
“worth every penny”
“Sticks well”
“It works great on my knee”
“Item arrived as described”
“easy to take off”
“Helpful with muscle spasms”
“fits”
“They are cool upon application”
What buyers complain about
“Needs better adhesive”
“Absolutely no relief”
“Not effective”
“price has doubled”
“Bad Smell”
“hard to open”
“Didn't seem to last very long”
“Poor quality”
“Flimsy”
“Patch is Too Small”