licorice cough drops
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Price range
Good$4.34–$29.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.03avg listing price — sweet spot $15–$100
Market size
Okay$236K$236K/yr · 100K searches
Review moat
Okay2,271.81avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-39.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
5 flat
Sellers
61
Top-5 brand share
100%
Open market
0%
- Luden's64%
- Smith Bros.23%
- Pine Bros.6%
- Smith Brothers5%
- Ricola3%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ludens Throat Drops Honey Licorice 30 ea(pack of 3)
Luden's$9.584.8★701 rev
Ludens Sore Throat Relief Lozenges for Minor Everyday Irritation & Dry Mouth Honey Licorice Flavored Drops 30 Count
Luden's$4.724.7★11,714 rev
Ludens Honey Licorice Throat Drops | Menthol Lozenge | 30-Count per Pack | 12-Pack
Luden's$29.764.8★589 rev
Sore Throat Lozenges with Pectin by Smith Brothers Black Licorice Flavor: Vintage Candy Throat Drops - The Original American Cough Drop (Pack of 3)
Smith Bros.$15.604.6★336 rev
Smith Bros. Wild Cherry Sore Throat Drops with Pectin - Vintage Candy Throat Lozenges - The Original American Cough Drop Bag of 30ct Drops (Pack of 1)
Smith Bros.$7.634.5★251 rev
Newest
by launch date
Pine Bros. Gummy Sore Throat Softish Drops 30 Count (Approx) (Pack of 1 Licorice)
Pine Bros.$7.0067 rev
Sore Throat Lozenges with Pectin by Smith Brothers Black Licorice Flavor: Vintage Candy Throat Drops - The Original American Cough Drop (Pack of 1)
Smith Bros.$6.98336 rev
Smith Bros. Wild Cherry Sore Throat Drops with Pectin - Vintage Candy Throat Lozenges - The Original American Cough Drop Bag of 30ct Drops (Pack of 3)
Smith Bros.$15.55251 rev
Sore Throat Lozenges with Pectin by Smith Brothers Black Licorice Flavor: Vintage Candy Throat Drops - The Original American Cough Drop (Pack of 3)
Smith Bros.$15.60336 rev
Sore Throat Lozenges with Pectin by Smith Brothers (Black Licorice 4 Bags): Vintage Candy Throat Drops - The Original American Cough Drop
Smith Bros.$16.3128 rev
Trending
90-day click momentumSore Throat Lozenges with Pectin by Smith Brothers (Black Licorice 4 Bags): Vintage Candy Throat Drops - The Original American Cough Drop
Smith Bros.$16.314.9★
Sore Throat Drops with Pectin by Smith Brothers (Wild Cherry 90 Count): Vintage Candy Throat Lozenges - The Original American Cough Drop
Smith Brothers$15.024.5★
Smith Bros. Wild Cherry Sore Throat Drops with Pectin - Vintage Candy Throat Lozenges - The Original American Cough Drop Bag of 30ct Drops (Pack of 3)
Smith Bros.$15.554.5★
Pine Bros. Gummy Sore Throat Softish Drops 30 Count (Approx) (Pack of 1 Licorice)
Pine Bros.$7.004.5★
Sore Throat Lozenges with Pectin by Smith Brothers Black Licorice Flavor: Vintage Candy Throat Drops - The Original American Cough Drop (Pack of 3)
Smith Bros.$15.604.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -39.4% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 3.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great taste and fresh”
“comforting cough drops”
“Best flavor”
“start soothing right away”
“Great value”
“Grest. A great product for a long long time.”
“These were just as described and came quickly”
“low sugar too”
“These are great for dry mouth especially in the evenings while I'm reading before bed”
“Works well”
What buyers complain about
“I would venture that they taste more like rat poison”
“way too expensive”
“These are, by far, absolutely the WORST cough drops Ive ever tasted”
“the Pine Brothers cough drops are even smaller absolutely tiny”
“May not be for everyone as it is a black licorice flavor”
“NOT THE SAME”
“Its hard to find cough drops that dont have artificial sweeteners”
“it was not black”
“Very strong licorice smell”
“potentially causing heart issues”