libra
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Avg price
Great$16.50avg listing price — sweet spot $15–$100
Price range
Good$7.12–$35.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good845.36avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay4.5%return rate — above 6% kills the launch gate
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$23K$23K/yr · 215K searches
Competition
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
13
Top-5 brand share
86%
Open market
11%
- TGOLM37%
- VBWEOI36%
- Owlgift5%
- Aovila5%
- YTENTE4%
- HDCRYSTALGIFTS3%
- Open — no brand owns it (5 brands, 11%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TGOLM 14k Gold Plated Libra Sign October Birthstone Color Crystal Necklace for Women Birthday Gift
TGOLM$14.284.6★487 rev
VBWEOI Gleym Bracelets Zodiac Signs Spirit Bracelet Multilayer Adjustable 22 Constellation Zodiac PU Leather Bracelet Gleym Manifestation Bracelets Jewelry Gifts for Women and Man
VBWEOI$7.123.8★526 rev
Owlgift Vintage Style Metal Libra Jewelry Display Tray Cosmetic Organizer Storage Bronze
Owlgift$24.504.3★1,856 rev
Libra Crystals Gift Set Libra Zodiac Signs Healing Crystals Birthstones with Horoscope Box Set Libra Astrology Crystals Healing Stones Gifts
Aovila$26.214.7★2,773 rev
YTENTE Zodiac Sign Soy Wax Scented Candle Crystals Healing Stones Gift Set with Horoscope Sign Hexagonal Pendant Gemstone Chakra Crystal Necklace for Women Men Birthday Gifts (Libra)
YTENTE$35.864.6★145 rev
Newest
by launch date
Libra Libra Scales Zodiac Brass Sculpture 100% Solid Handcrafted Retro Figurine Unique Home & Office Decor Ideal Astrology Gift
CHOVY$19.8762 rev
virsomier 5pcs Funny Libra Pens - 12 Constellation Birthday Gift Office School Writing Pens for Friends and Colleague Smooth Writing Quick Drying Black Ink (Libra)
virsomier$9.9422 rev
YATOJUZI 12 Zodiac Libra Birthday Gifts for Women Men Amethyst Healing Crystals Natural Crystal Stones Gemstones Orgonite Chakra Reiki Lucky Energy Purple Decor for Office Desk Decorations
YATOJUZI$13.44278 rev
Owlgift Vintage Style Metal Libra Jewelry Display Tray Cosmetic Organizer Storage Bronze
Owlgift$24.501,856 rev
GolbalJew Libra Zodiac Bracelets Healing Crystal 12 Constellations Protection Stone Beads Bracelet for Women Birthday Zodiac Gifts Horoscope Spiritual Jewelry
GolbalJew$8.40919 rev
Trending
90-day click momentumTGOLM 14k Gold Plated Libra Sign October Birthstone Color Crystal Necklace for Women Birthday Gift
TGOLM$14.284.6★
YTENTE Zodiac Sign Soy Wax Scented Candle Crystals Healing Stones Gift Set with Horoscope Sign Hexagonal Pendant Gemstone Chakra Crystal Necklace for Women Men Birthday Gifts (Libra)
YTENTE$35.864.6★
VBWEOI Gleym Bracelets Zodiac Signs Spirit Bracelet Multilayer Adjustable 22 Constellation Zodiac PU Leather Bracelet Gleym Manifestation Bracelets Jewelry Gifts for Women and Man
VBWEOI$7.123.8★
Libra Libra Scales Zodiac Brass Sculpture 100% Solid Handcrafted Retro Figurine Unique Home & Office Decor Ideal Astrology Gift
CHOVY$19.873.7★
virsomier 5pcs Funny Libra Pens - 12 Constellation Birthday Gift Office School Writing Pens for Friends and Colleague Smooth Writing Quick Drying Black Ink (Libra)
virsomier$9.944.1★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.9% search growth over the last 90 days.Peak months: Sep, Oct, Dec · busiest ÷ quietest = 13.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Made for a great decorative gift”
“Good quality”
“cute design”
“The size is perfect”
“sturdy”
“Durability”
“Overall, its good value for money if youre looking for a decorative piece that also serves a functional purpose”
“Its a beautiful color that is hard to describe”
“Very nice accessory”
“Perfect description”
What buyers complain about
“realize how horribly crafted it is because the item is in fact pretty”
“A little flimsy”
“is not appear to be the same size you see in the picture its like a kids little toy”
“Fit was a little to big”
“it doesn't hang evenly”
“the strap could be better”
“I have small wrists so the main piece tends to stay on the underside bc its loose”