lena menstrual cup
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$29.03avg listing price — sweet spot $15–$100
Price range
Great$13.33–$39.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 6% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.4%90-day search growth — must beat 0% to launch
Review moat
Bad17,643.69avg incumbent reviews — the moat a new listing must climb
Market size
Bad$48K$48K/yr · 23K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
1 flat
Sellers
2
Top-5 brand share
100%
Open market
0%
- LENA100%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lena Menstrual Cup Original - Soft Reusable Medical-Grade Silicone Period Cups for Women Heavy Flow Comfortable 12-Hour Leak-Free Protection Beginner-Friendly Feminine Care - Large Purple
LENA$27.634.4★26,308 rev
Lena Menstrual Cup Original - Soft Medical-Grade Silicone Period Cups for Women Light and Medium Flow Reusable 12-Hour Leak-Free Comfort Beginner-Friendly Feminine Care - Small Turquoise
LENA$27.304.4★26,308 rev
Lena Sensitive Menstrual Cups 2-Pack Ultra-Soft Set (Small & Large) Medical-Grade Silicone Period Cups for Women Heavy Flow Reusable and Comfortable 12-Hour Leak-Free Protection & Feminine Care
LENA$39.454.6★244 rev
Lena Sensitive Menstrual Cup - Small - Ultra-Soft Reusable Silicone Period Cup for Sensitive Anatomy 12-Hour Comfort Gentle and Leak-Free Protection (LENA-COR-S)
LENA$28.064.4★6,186 rev
Lena Menstrual Cup Original - Soft Medical-Grade Silicone Period Cups for Women Heavy Flow Reusable and Comfortable 12-Hour Leak-Free Protection Beginner-Friendly Feminine Care - Large Gray
LENA$28.354.4★26,308 rev
Newest
by launch date
Lena Cleaning Container for Menstrual Cups Light Purple Reusable Silicone Cup for Easy Cleaning and Storage | Compact Microwave-Safe Travel-Friendly Design for Period Cup & Disc Care
LENA$13.33102 rev
Lena Sensitive Menstrual Cups 2-Pack Ultra-Soft Set (Small & Large) Medical-Grade Silicone Period Cups for Women Heavy Flow Reusable and Comfortable 12-Hour Leak-Free Protection & Feminine Care
LENA$39.45244 rev
Lena Menstrual Cup Original - Soft Medical-Grade Silicone Period Cups for Women Heavy Flow Reusable and Comfortable 12-Hour Leak-Free Protection Beginner-Friendly Feminine Care - Large Gray
LENA$28.3526,308 rev
Lena Sensitive Menstrual Cup - Ultra Soft Medical-Grade Silicone Period Cups for Women Heavy Flow Beginner-Friendly Reusable 12-Hour Leak-Free Comfort & Feminine Care - Large Coral
LENA$27.896,186 rev
Lena Sensitive Menstrual Cup - Small - Ultra-Soft Reusable Silicone Period Cup for Sensitive Anatomy 12-Hour Comfort Gentle and Leak-Free Protection (LENA-COR-S)
LENA$28.066,186 rev
Trending
90-day click momentum
Lena Soft & Sensitive Ultra-Soft Menstrual Cups 2-Pack Set (Small) Medical-Grade Silicone Period Cups for Women Beginner-Friendly 12-Hour Leak-Free Comfort & Feminine Care
LENA$38.144.4★
Lena Sensitive Menstrual Cup - Small - Ultra-Soft Reusable Medical-Grade Silicone Period Cup for Sensitive Anatomy 12-Hour Comfort Gentle and Leak-Free Protection (Clear)
LENA$27.674.4★
Lena Menstrual Cup Original - Soft Medical-Grade Silicone Period Cups for Women Heavy Flow Reusable and Comfortable 12-Hour Leak-Free Protection Beginner-Friendly Feminine Care - Large Gray
LENA$28.354.4★
Lena Sensitive Menstrual Cups 2-Pack Ultra-Soft Set (Small & Large) Medical-Grade Silicone Period Cups for Women Heavy Flow Reusable and Comfortable 12-Hour Leak-Free Protection & Feminine Care
LENA$39.454.6★
Lena Menstrual Cup Original - Soft Medical-Grade Silicone Period Cups for Women Light & Medium Flow Reusable 12-Hour Leak-Free Comfort Beginner-Friendly Feminine Care - Small Pink
LENA$27.224.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.4% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great product”
“I also have heavy periods”
“easy to use”
“Overall, comfortable”
“Looks brand new every month”
“And its made in the USA”
“great grip fro removal”
“application and removal is a breeze”
“As long as you wash it well afterwards”
“Ive made that easy for myself by going with baby wipes in the bathroom”
What buyers complain about
“not completely leak-proof for me”
“NOT easy to remove”
“it hurt a lot”
“Too hard”
“Tampons and pads tend to cause irritation,”