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62

lemongrass spray

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 10Growth 96Conversion 77Competition 51Returns 97Price range 68Avg price 81Brand share 55Review moat 22Quality gap 76

Returns

Incredible0.7%

return rate — above 6% kills the launch gate

Growth

Incredible+132.6%

90-day search growth — must beat 0% to launch

Avg price

Great$17.29

avg listing price — sweet spot $15–$100

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$5.09–$35.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad9,169.03

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$40K

$40K/yr · 31K searches

Competition

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

91

Top-5 brand share

72%

Open market

24%

  • Wondercide27%
  • Positive Essence15%
  • Essentially KateS14%
  • Kate Naturals12%
  • Majestic Pure4%
  • GoneNaturally3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$3K12%$5K16%$6K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 30 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 49 weeks — +132.6% search growth over the last 90 days.
1K750Spike '26Aug '25Sep '25Nov '25Jan '26Mar '26May '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Smell44%

“clean scent”

Pest/Insect Control9%

“Keeps bugs away”

Quality-Overall8%

“A great product with many benefits”

Value For Money4%

“Best value”

Spray/Flow3%

“Good spray”

Advertised Vs Actual Product3%

“Works exactly as intended”

Strength2%

“Very strong”

Freshness2%

“Light and fresh”

Efficiency1%

“Works well”

Safety Standards1%

“Great that it is completely safe around the dogs”

What buyers complain about

Smell30%

“Bad odor”

Pest/Insect Control13%

“Product did not work on fleas”

Functionality-Overall9%

“Not effective”

Value For Money5%

“Expensive”

Oily/Greasy3%

“Too oily”

Leak-Proof2%

“The bottle was leaking”

Durability2%

“Broke after average usage”

Spray/Flow2%

“Sprayer not good”

Size-Overall2%

“don't fit anything”

Quality-Overall1%

“Disappointed with quality”

Top return reasons

Smell35%
Leak-Proof16%
Functionality-Overall8%
Advertised Vs Actual Product7%
Value For Money7%
Spray/Flow6%
Size-Overall5%
Pest/Insect Control4%
Defective Material/Parts2%
Oily/Greasy2%