lemon wax melts
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Avg price
Great$16.47avg listing price — sweet spot $15–$100
Price range
Good$3.59–$37.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$178K$178K/yr · 382K searches
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,060.54avg incumbent reviews — the moat a new listing must climb
Growth
Bad-21.9%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
174
Top-5 brand share
97%
Open market
1%
- Febreze76%
- Yankee Candle10%
- Glade5%
- Ohana Scents2%
- Scentsationals2%
- Generic2%
- Open — no brand owns it (1 brand, 1%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 26 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Febreze April Fresh Wax Melts 3 Packs of 6 Wax Melt Warmer Cubes per Pack Each pack is 2.5 OZ of Air Freshener
Febreze$24.394.4★233 rev
Febreze Odor-Fighting Wax Melts Air Freshener Refills with Downy Scent April Fresh 6 count
Febreze$11.714.4★1,638 rev
Febreze Wax Melts Moonlight Breeze (Moonlight Breeze)
Febreze$12.924.5★27 rev
Febreze Wax Melts with Gain Scent Moonlight Breeze 2.75 oz
Febreze$14.924.5★1,215 rev
Febreze April Fresh Wax Melts 3 Packs of 6 Wax Melt Warmer Cubes per Pack Each pack is 2.5 OZ of Air Freshener (Ocean)
Febreze$24.394.1★7 rev
Newest
by launch date
Glade Cool Coconut Wax Melts 3.1 oz (88 g) Scented Wax Cubes Long-Lasting Home Fragrance
GLADE$8.880 rev
Febreze April Fresh Wax Melts 3 Packs of 6 Wax Melt Warmer Cubes per Pack Each pack is 2.5 OZ of Air Freshener (Ocean)
Febreze$24.397 rev
2 Pack Febreeze Paradise Scent Wax Melts 2.75 Oz 6 Count Each
Generic$16.6712 rev
6 Pack - Febreeze Wax Melts Guava and Vanilla Scent
Generic$25.916 rev
Febreze Wax Melts Moonlight Breeze (Moonlight Breeze)
Febreze$12.9227 rev
Trending
90-day click momentumGlade Cool Coconut Wax Melts 3.1 oz (88 g) Scented Wax Cubes Long-Lasting Home Fragrance
GLADE$8.880.0★
Febreze Wax Melts Air Freshener - with Downy April Fresh Scent - Net Wt. 2.75 OZ (78 g) Per Package - Pack of 4 Packages
Febreze$37.964.4★
Febreze April Fresh Wax Melts 3 Packs of 6 Wax Melt Warmer Cubes per Pack Each pack is 2.5 OZ of Air Freshener (Ocean)
Febreze$24.394.1★
Febreze Wax Melts Moonlight Breeze (Moonlight Breeze)
Febreze$12.924.5★
Yankee Candle Scented Wax Melts for Wax Warmers Candle Wax Melts Refills Long Lasting Home Fragrance Ocean Air 2.6 Ounce 6 Count (Pack of 1)
Yankee Candle$9.874.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.9% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome aroma”
“Great value”
“Excellent Quality”
“have been using them for years”
“Long term freshness”
“It is easy to use”
“They are strong”
“The plug in device itself works well”
“Do the job”
“Fits perfectly into the unit”
What buyers complain about
“The scent does not last long”
“Too expensive”
“it doesnt last”
“Description not correct”
“Mine leaked a bit”
“TRASH PRODUCT”
“It doesnt work in bathroom”
“Dried up”
“Taste horrible in the air”
“had mine out not working to full capacity for a while”