lemon eucalyptus oil mosquito repellent spray
Worth a lookShows demand growing +332.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+332.1%90-day search growth — must beat 0% to launch
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.61avg listing price — sweet spot $15–$100
Price range
Great$4.97–$47.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$583K$583K/yr · 329K searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad13,538.1avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand
Competition
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
47
Top-5 brand share
99%
Open market
0%
- Repel59%
- Murphy's Naturals23%
- Cutter15%
- Jason Markk1%
- OFF!1%
- Sawyer1%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Repel Plant-Based Lemon Eucalyptus Insect Repellent Oil
Repel$7.244.5★721 rev
Murphys Naturals Mosquito & Tick Bug Repellent Spray Oil of Lemon Eucalyptus for Skin + Outdoor Gear 4 Ounce Pump 2-Pack
Murphy's Naturals$19.474.4★16,652 rev
Cutter Lemon Eucalyptus Mosquito and Insect Repellent Bug Spray 4 Ounces DEET-Free Pump Spray
Cutter$5.214.4★7,306 rev
Repel 100 Mosquito and Insect Repellent 4 Ounces With DEET 10-Hour Protection Long-Lasting Insect Repellent Bug Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers And Fleas
Repel$7.434.6★16,223 rev
Repel Insect Repellent Sportsmen Max Formula 40% DEET 6.5 Ounces Long-Lasting Aerosol Insect Repellent Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers and Fleas 3 Pack
Repel$17.034.7★8,922 rev
Newest
by launch date
Repel Plant-Based Lemon Eucalyptus Mosquito and Insect Repellent 4 Ounces DEET-Free Bug Spray Insect Repellent Repels Mosquitoes for 6 Hours with Plant-Based Ingredients 4 Pack
Repel$30.666 rev
Murphys Naturals Tick Bug Repellent Spray Oil of Lemon Eucalyptus for Skin + Outdoor Gear 4 Ounce 2-Pack
Murphy's Naturals$19.4658 rev
Repel Insect Repellent Sportsmen Max Formula 40% DEET 6.5 Ounces Long-Lasting Aerosol Insect Repellent Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers and Fleas 3 Pack
Repel$17.038,922 rev
Repel Insect Repellent Sportsmen Formula 25% DEET 8.125 Ounces Bonus Aerosol with 25% DEET to Repel Mosquitoes Ticks Gnats Biting Flies Chiggers and Fleas for Long-Lasting Protection
Repel$4.97266 rev
Murphys Naturals Mosquito & Tick Bug Repellent Spray Oil of Lemon Eucalyptus for Skin + Outdoor Gear 6 Ounce Mist 2-Pack
Murphy's Naturals$28.7016,652 rev
Trending
90-day click momentumMurphys Naturals Tick Bug Repellent Spray Oil of Lemon Eucalyptus for Skin + Outdoor Gear 4 Ounce 2-Pack
Murphy's Naturals$19.464.3★
Repel Plant-Based Lemon Eucalyptus Mosquito and Insect Repellent 4 Ounces DEET-Free Bug Spray Insect Repellent Repels Mosquitoes for 6 Hours with Plant-Based Ingredients 4 Pack
Repel$30.664.6★
Repel Plant-Based Lemon Eucalyptus Insect Repellent Oil
Repel$7.244.5★
Murphys Naturals Mosquito & Tick Bug Repellent Spray Oil of Lemon Eucalyptus for Skin + Outdoor Gear 2 Ounce Pump 3-Pack
Murphy's Naturals$16.584.4★
Cutter Lemon Eucalyptus Insect Repellent 4 Ounces DEET-Free Pump Spray 6 Pack
Cutter$28.824.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +332.1% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 8.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Repels mosquitoes”
“Smells fresh”
“Excellent product”
“As advertised”
“Well worth it”
“Easy spray”
“Easy to use”
“It's strong”
“It's a nice small bottle to fit in your carry-on toiletries”
“Does the job well”
What buyers complain about
“Does not repel mosquitos”
“Doesn't work”
“Horrible smell”
“Bottles leaked”
“Waste of money”
“still didnt spray evenly”
“Small bottle”
“shoes got wet”
“This product is highly misleading”
“makes a mess”