leg cramp cream
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.73avg listing price — sweet spot $15–$100
Price range
Good$9.66–$27.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+16.7%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Review moat
Bad14,987.23avg incumbent reviews — the moat a new listing must climb
Market size
Bad$68K$68K/yr · 35K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 flat
Sellers
56
Top-5 brand share
96%
Open market
2%
- Hyland's53%
- Theraworx24%
- MagniLife10%
- Magnum Solace7%
- Solinia2%
- QUELTIS2%
- Open — no brand owns it (1 brand, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hylands Leg Cramps + Arnica Cream Pain Relief Ointment Natural Relief of Calf Leg and Foot Cramp 2.5 oz
Hyland's$9.794.4★6,466 rev
Hylands Leg Cramps + Arnica Cream Pain Relief Ointment Natural Relief of Calf Leg and Foot Cramp 2.5 oz (Pack of 3)
Hyland's$27.444.7★2,103 rev
Theraworx Relief for Muscle Cramps Roll-On Fast-Acting Muscle Spasm Leg Soreness with Magnesium Sulfate - 2.5 oz - 1 Count
Theraworx$11.454.6★5,599 rev
Theraworx for Muscle Cramps Relief Foam Made with Magnesium Sulfate Fast-Acting Muscle & Leg Cramp Support Paraben-Free 7.1 oz
Theraworx$18.514.5★27,737 rev
Magnum Solace Nighttime Magnesium Lotion with Arnica Highly Concentrated Magnesium for Muscles & Joints Apply to Legs or Feet Before Bed Skin-Friendly
Magnum Solace$9.664.4★7,702 rev
Newest
by launch date
Hylands Leg Cramps + Arnica PM Cream Cramp Relief Ointment Natural Relief for the Calf Legs and Foot 2.5 oz
Hyland's$12.9716 rev
Solinia Magnesium Cream USA-Made Unscented Magnesium Lotion for Feet Mag Oil Body Butter Foot Cream for Feet Unscented Rub 4oz
Solinia$15.51207 rev
QUELTIS Magnesium Cream Magnesium Lotion for Sleep Pain & Leg Cramps Topical Magnesium Chloride Cream for Muscle Relaxation Calm Moisturizing - Skin-Friendly & Safe for Kids & Adults (Lavender)
QUELTIS$10.21271 rev
Magnum Solace Nighttime Magnesium Lotion with Arnica Highly Concentrated Magnesium for Muscles & Joints Apply to Legs or Feet Before Bed Skin-Friendly
Magnum Solace$9.667,702 rev
Theraworx Relief for Muscle Cramps Roll-On Fast-Acting Muscle Spasm Leg Soreness with Magnesium Sulfate - 2.5 oz - 2 Count
Theraworx$20.325,599 rev
Trending
90-day click momentumHylands Leg Cramps + Arnica PM Cream Cramp Relief Ointment Natural Relief for the Calf Legs and Foot 2.5 oz
Hyland's$12.974.3★
QUELTIS Magnesium Cream Magnesium Lotion for Sleep Pain & Leg Cramps Topical Magnesium Chloride Cream for Muscle Relaxation Calm Moisturizing - Skin-Friendly & Safe for Kids & Adults (Lavender)
QUELTIS$10.214.4★
Solinia Magnesium Cream USA-Made Unscented Magnesium Lotion for Feet Mag Oil Body Butter Foot Cream for Feet Unscented Rub 4oz
Solinia$15.514.5★
Hylands Leg Cramps + Arnica Cream Pain Relief Ointment Natural Relief of Calf Leg and Foot Cramp 2.5 oz (Pack of 3)
Hyland's$27.444.7★
Magnum Solace Nighttime Magnesium Lotion with Arnica Highly Concentrated Magnesium for Muscles & Joints Apply to Legs or Feet Before Bed Skin-Friendly
Magnum Solace$9.664.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +16.7% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing scent”
“Works in seconds”
“Eases muscle pain”
“Decent enough product”
“helps relieve any discomfort in my joints”
“Reasonably priced”
“Love how soft”
“As Advertised”
“Easy to put on”
“absorbs good”
What buyers complain about
“Non effective”
“No relief”
“Too itchy”
“It's expensive”
“Fragrance is a little off”
“Made our skin peel off”
“This product is very sticky”
“Muscle Cramps”
“Would NOT dry”
“disappointed in size”