lavender vanilla candles
Skip itSoft demand (-18.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Avg price
Great$17.81avg listing price — sweet spot $15–$100
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Price range
Good$8.84–$29.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Bad4,075.71avg incumbent reviews — the moat a new listing must climb
Market size
Bad$75K$75K/yr · 56K searches
Growth
Bad-18.8%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
113
Top-5 brand share
78%
Open market
18%
- Yankee Candle44%
- M&SENSE15%
- Bath & Body Works8%
- T&H6%
- AOOVOO5%
- SVECKE4%
- Open — no brand owns it (11 brands, 18%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 28 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yankee Candle Lavender Vanilla Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$17.564.7★302 rev
M&SENSE Lavender Vanilla Scented Small Candle 7.5Oz Aromatherapy Candle for Home Fragrance Soy Wax Candles Gift for Birthday Housewarming Amber Jar Candle for Stress Relief Meditation Yoga
M&SENSE$9.994.4★75 rev
Yankee Candle Dried Lavender & Oak Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays
Yankee Candle$15.814.7★448 rev
Bath and Body Works Lavender Vanilla (7oz/ 198 g) 2 Pack Single Wick Candle
Bath & Body Works$26.184.0★51 rev
Yankee Candle Lemon Lavender Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays
Yankee Candle$16.614.7★850 rev
Newest
by launch date
SVECKE Vanilla Lavender Scented Candle 7oz Soy Wax Jar Candle Long Burning Aromatherapy Candle for Home Bedroom Gift for Women Men Housewarming New Home Gift
SVECKE$12.4452 rev
Lavender Vanilla Candle | 4 Wick Extra Large Scented Soy Candles 20 oz | Highly Scented Aromatherapy Lavender Candle for Women | Relaxing Stress Relief Home Scent | Long Lasting Clean Burn
T&H$29.5438 rev
Lavender Vanilla Candle | Self-care Candle Gifts Soy Candles for Home Scented Aromatherapy Gifts for Women Men - 7oz Scented Candles for Home 50 Hours Burn Time Perfect for Relaxing Home Fragrance
Aredenua$9.40472 rev
Yankee Candle Lavender Vanilla Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$17.56302 rev
Yankee Candle Dried Lavender & Oak Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays
Yankee Candle$15.81448 rev
Trending
90-day click momentumSVECKE Vanilla Lavender Scented Candle 7oz Soy Wax Jar Candle Long Burning Aromatherapy Candle for Home Bedroom Gift for Women Men Housewarming New Home Gift
SVECKE$12.444.1★
Lavender Vanilla Candle | 4 Wick Extra Large Scented Soy Candles 20 oz | Highly Scented Aromatherapy Lavender Candle for Women | Relaxing Stress Relief Home Scent | Long Lasting Clean Burn
T&H$29.544.2★
Lavender Candle 22oz: 130 Hours Burn Time Large Jar Candle with Wooden Wick in a Decorated Jar with a Luxury Gift Box and Protective Shipper by Spotles Candles
Spotless Leopard$21.514.4★
Chesapeake Bay Candle Scented Candle Serenity + Calm (Lavender Thyme) Coffee Table Home Dcor
Chesapeake Bay Candle$10.064.5★
Nikas Home Vanilla Lavender Soy Candle - 12oz Mason Jar - Non-Toxic - Hand Poured in The USA Long Burning 50-60 Hours Highly Scented All Natural Clean Burning
Nika's Home$17.744.4★
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -18.8% search growth over the last 90 days.Peak months: Apr, May, Dec · busiest ÷ quietest = 3.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Clean smell”
“Great sent, easy to light”
“Wonderful gift idea”
“Great value”
“It is well made”
“The container appears quite durable”
“The color is very pretty”
“Perfect size”
“Just what I needed”
“it was very strong”
What buyers complain about
“Not a powerful fragrance”
“looks a lot more expensive than it is”
“A very large candle”
“the contents is low quality”
“not strong”
“just burns down the middle”
“Mislead yet again”
“the color is not black”
“Doesnt burn clean”
“I wouldnt gift this to anyone”