lavender spray
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$13.45avg listing price — sweet spot $15–$100
Price range
Good$5.01–$30.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$292K$292K/yr · 221K searches
Growth
Okay+13.5%90-day search growth — must beat 0% to launch
Review moat
Bad9,208avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
25 rising
Sellers
626
Top-5 brand share
51%
Open market
41%
- Aura Cacia14%
- Nature's Truth11%
- Mrs. MEYER'S9%
- Muse Apothecary9%
- Dr Teal's8%
- Aromasong8%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aura Cacia Relaxing Lavender Aromatherapy Mist 4-Ounce Lavender Pure Essential Oils Sweet & Floral Aroma
Aura Cacia$7.284.4★4,343 rev
Natures Truth Lavender Essential Oil Spray | 2.4 fl oz | Room Aroma Mist Topical Use & Yoga
Nature's Truth$7.054.5★4,171 rev
MRS. MEYERS CLEAN DAY Room Spray Lavender Scent 8 Fl Oz Bottle
Mrs. MEYER'S$5.484.5★44,106 rev
Dr Teals Calm Blend Spray with Melatonin Lavender & Chamomile Essential Oils 6 fl oz (Pack of 3)
Dr Teal's$17.394.6★9,353 rev
Aromasong Lavender Pillow Spray for Sleeping - All Natural Calming Linen & Bedtime Sleep Mist for Deep Sleep - Pillow Spray Aromatherapy with Botanical Essential Oils for Relaxing Stress
Aromasong$9.024.4★2,342 rev
Newest
by launch date
Aromasong Lavender Spray for Sleep Pillow | 2-Pack | All Natural Calming Linen & Bedtime Sleep Mist for Deep Sleep - Pillow Spray for Sleeping Aromatherapy with Botanical Essential Oils for Relaxing
Aromasong$16.7953 rev
Plus One Blissful Sleep Spray Magnesium Lavender & Ashwagandha
plusOne$9.00291 rev
Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Twilight Lavender Scent 8.1oz (Pack of 2)
Febreze$6.122,425 rev
MRS. MEYERS CLEAN DAY Fabric Freshener Lavender scent 20 Ounce Bottle
Mrs. MEYER'S$7.95577 rev
Lavender Sleep Spray with Melatonin - Natural Pillow Mist for Deep Sleep - Calming Lavender Linen Bed Spray for Adults Gifts for Teen Girls and Women
Mine$12.79413 rev
Trending
90-day click momentumMRS. MEYERS CLEAN DAY Fabric Freshener Lavender scent 20 Ounce Bottle
Mrs. MEYER'S$7.954.5★
Aromasong Lavender Spray for Sleep Pillow | 2-Pack | All Natural Calming Linen & Bedtime Sleep Mist for Deep Sleep - Pillow Spray for Sleeping Aromatherapy with Botanical Essential Oils for Relaxing
Aromasong$16.794.5★
Essentially KateS Lavender Oil 100% Pure & Natural Steam-Distilled with Glass Dropper Roll-On Bottle & Sprayer for Aromatherapy Skin & Home Use
Essentially KateS$9.044.5★
Plus One Blissful Sleep Spray Magnesium Lavender & Ashwagandha
plusOne$9.004.1★
Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Twilight Lavender Scent 8.1oz (Pack of 2)
Febreze$6.124.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.5% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 2.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Clean fresh scent”
“Keeps bugs away”
“Really solid quality”
“Fair price”
“As described”
“Sleep like a baby”
“Easy to spray”
“Good for some uses”
“Its very strong”
“Works pretty good”
What buyers complain about
“Chemical smell”
“Does not work on any insect”
“Didn't work”
“not lasting”
“This is pricey”
“Faulty spray”
“Leaked everywhere”
“Garbage”
“Misleading”
“do nothing for my sleep”