lavender roll on essential oil
Worth a lookShows low returns (0.6%), but a concentrated shelf (top 5 take 76% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Growth
Good+32.7%90-day search growth — must beat 0% to launch
Price range
Good$5.62–$27.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.79avg listing price — sweet spot $15–$100
Review moat
Okay2,945.53avg incumbent reviews — the moat a new listing must climb
Market size
Okay$112K$112K/yr · 80K searches
Competition
Bad76%top-5 click share — a locked-up shelf
Competition
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
13 rising
Sellers
52
Top-5 brand share
77%
Open market
17%
- UpNature23%
- NaturoBliss19%
- Silk Road Organic19%
- Nexon Botanics8%
- Maple Holistics7%
- NOW Foods6%
- Open — no brand owns it (7 brands, 17%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
UpNature Lavender Essential Oil Pure Roll On - 100% Natural Lavender Oil for Skin
UpNature$9.324.6★3,150 rev
NaturoBliss Lavender Essential Oil Roll On 10 ml
NaturoBliss$6.964.6★14,177 rev
Silk Road Organic Lavender Essential Oil Roll On for Stress Relief Sleep Calm & Relaxation | USDA Certified Aromatherapy Roller (10 ml)
Silk Road Organic$9.734.4★7,108 rev
Lavender Essential Oil Roll-On 10 ml - Pure & Natural Blend Prediluted Roller for Calmness Relaxation & Skin Care - Nexon Botanics
Nexon Botanics$8.724.4★4,174 rev
NOW Foods Essential Oils Lavender Roll-On Certified Organic Calming Blend Steam Distilled Topical Aromatherapy 10-mL
NOW Foods$5.624.3★410 rev
Newest
by launch date
Lavender Essential Oil Roll On Pre-diluted Calming Lavender Oil for Relaxation Sleep & Skin Care Aromatherapy Roller Lavender Roller Ball Calming Gifts for Women Men By Fiora Naturals
Fiora Naturals$9.273,487 rev
Lavender Essential Oil Roll On for Sleep Anxiety Stress Relief - 100% Pure USDA Organic Pre-Diluted MCT Coconut Oil - Calming Relaxing Bedtime Aromatherapy Yoga - Gemstone Roller 10ml Travel Size
BodyJ4You$9.9663 rev
NaturoBliss Lavender Essential Oil Roll On 10 ml
NaturoBliss$6.9614,177 rev
3 Pack Essential Roll On Blend Oils Set 100% Natural Fragrance Oil Aromatherapy Roll On Blend Oil with Pure Lavender Oil Gift for Women Men 0.33 fl.oz
MR.A$9.53163 rev
Lavender Essential Oil Roll On - Calming Aromatherapy Oil Roller for Sleep Headaches and Relaxation - Natural Pre-Diluted Sleep Oil for Nighttime Relaxation with Lavender Essential Oil for Skin 3-Pack
Maple Holistics$14.321,809 rev
Trending
90-day click momentumNaturoBliss Lavender Essential Oil Roll On 10 ml
NaturoBliss$6.964.6★
Lavender Essential Oil Roll On - Calming Aromatherapy Oil Roller for Sleep Headaches and Relaxation - Natural Pre-Diluted Sleep Oil for Nighttime Relaxation with Lavender Essential Oil for Skin 2-Pack
Maple Holistics$9.764.4★
Silk Road Organic Lavender Essential Oil Roll On for Stress Relief Sleep Calm & Relaxation | USDA Certified Aromatherapy Roller (10 ml)
Silk Road Organic$9.734.4★
Lavender Essential Oil Roll On Pre-diluted Calming Lavender Oil for Relaxation Sleep & Skin Care Aromatherapy Roller Lavender Roller Ball Calming Gifts for Women Men By Fiora Naturals
Fiora Naturals$9.274.6★
Lavender Essential Oil Roll On - Calming Aromatherapy Oil Roller for Sleep Headaches and Relaxation - Natural Pre-Diluted Sleep Oil for Nighttime Relaxation with Lavender Essential Oil for Skin
Maple Holistics$7.984.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +32.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing aroma”
“Soothing and helps me fall asleep”
“Very soothing”
“No complaints”
“The first few applications work well”
“Easy to use”
“Great anxiety/ stress relief”
“It goes on well”
“Good value for the money”
“Works very well as on mosquito bites”
What buyers complain about
“Intense smell,”
“Smaller”
“which I understand is a side effect due to the level of sleep”
“Doesn't last”
“Not worth the money”
“Didnt work for me”
“I developed an extremely itchy rash that is some sort of eczema that comes on later in life”
“Not too strong”
“it barely dispenses any product”
“Dont buy, not natural lavender”