lavender plug in air freshener
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.24avg listing price — sweet spot $15–$100
Price range
Okay$5.31–$23.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.0%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$84K$84K/yr · 41K searches
Review moat
Bad26,177.18avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
86
Top-5 brand share
100%
Open market
0%
- Glade69%
- Air Wick22%
- Febreze5%
- Mrs. MEYER'S2%
- DERDUFT1%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Glade PlugIns Refills Air Freshener Tranquil Lavender & Aloe Scented and Essential Oils for Home and Bathroom 0.67 Fl Oz 10 Count
Glade$20.654.7★18,984 rev
Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Lavender & Vanilla 6.7 Fl Oz 10 Count
Glade$20.884.7★18,984 rev
Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Lavender & Vanilla 3.35 Fl Oz 5 Count
Glade$11.504.7★69,886 rev
Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Tranquil Lavender & Aloe 3.35 Fl Oz 5 Count
Glade$11.564.7★69,886 rev
Air Wick Plug-In Scented Oil Refills 10 Count Lavender & Chamomile Air Freshener Essential Oils Eco Friendly
Air Wick$19.884.7★43,585 rev
Newest
by launch date
Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home and Bathroom and Kitchen Long Lasting for Strong Odors Twilight Lavender Scent 0.87oz Refills 3 Count
Febreze$12.8026,569 rev
Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home and Bathroom and Kitchen Long Lasting for Strong Odors Twilight Lavender Scent 0.87oz Refills 4 Count
Febreze$17.1612,645 rev
Plug In Air Freshener Refills Summer Scents Lavender Linen & Vanilla 12 Pack (7.92 Fl Oz) Compatible with Air Wick & Glade Scented Oil Refills for Home Bathroom Bedroom Kitchen & Office
DERDUFT$20.59455 rev
MRS. MEYERS CLEAN DAY Premium Scented Oil Diffuser Kit Lavender 1 warmer and .67 fl oz refill
Mrs. MEYER'S$9.631,324 rev
Air Wick Plug-In Scented Oil Refills 4 Count Lavender and Chamomile Air Freshener Essential Oils Eco Friendly
Air Wick$9.5043,585 rev
Trending
90-day click momentumPlug In Air Freshener Refills Summer Scents Lavender Linen & Vanilla 12 Pack (7.92 Fl Oz) Compatible with Air Wick & Glade Scented Oil Refills for Home Bathroom Bedroom Kitchen & Office
DERDUFT$20.593.8★
Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home and Bathroom and Kitchen Long Lasting for Strong Odors Twilight Lavender Scent 0.87oz Refills 3 Count
Febreze$12.804.8★
Air Wick Plug-In Scented Oil Refills 4 Count Lavender and Chamomile Air Freshener Essential Oils Eco Friendly
Air Wick$9.504.7★
Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home and Bathroom and Kitchen Long Lasting for Strong Odors Twilight Lavender Scent 0.87oz Refills 4 Count
Febreze$17.164.7★
MRS. MEYERS CLEAN DAY Premium Scented Oil Diffuser Kit Lavender 1 warmer and .67 fl oz refill
Mrs. MEYER'S$9.634.3★
Demand
Weekly Amazon search volume, last 44 weeks — +10.0% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful fragrance”
“Good value for the money”
“easy-to-use product with great quality”
“True to description”
“Fresh smell”
“Works well and last a long time”
“They fit really well”
“easy to use”
“Its very strong”
“easy to clean”
What buyers complain about
“Smells like chemicals”
“Leaking package”
“hardly last”
“it doesn't seem help”
“A bit pricey”
“Not strong at all”
“Cheap lesson learned”
“They do not fit the unit”
“It did not fit my air wick”
“All four of them was USED and empty”