lavender oil for hair
Skip itA small market ($24K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Price range
Good$5.65–$27.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.06avg listing price — sweet spot $15–$100
Review moat
Bad7,006.7avg incumbent reviews — the moat a new listing must climb
Growth
Bad-24.2%90-day search growth — must beat 0% to launch
Market size
Bad$24K$24K/yr · 35K searches
Competition
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
22 rising
Sellers
49
Top-5 brand share
64%
Open market
33%
- Majestic Pure28%
- SVA ORGANICS20%
- HIQILI6%
- BEAUTE DE PROVENCE5%
- Essentially KateS4%
- ROOTED & RAW4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 27 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SIVA Lavender Essential Oil 4 Fl Oz For Diffuser Skin & Hair Care Ideal for Massage & DIY Blends with Dropper
SVA ORGANICS$8.784.6★6,766 rev
Majestic Pure 100% Pure Lavender Oil with Vitamin E for Hair Care Strengthening Nourishing and Volumizing Formula with Vitamin E & Argan Oil - Non GMO Verified 6.7 Fl Oz
Majestic Pure$13.964.5★1,547 rev
Majestic Pure Essential Oil with Glass Dropper - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Lavender Essential Oil Lavender Oil 4 Fl Oz
Majestic Pure$9.654.5★38,633 rev
HIQILI Lavender Essential Oil for Diffuser Aromatherapy & Air Freshening
HIQILI$6.544.4★4,181 rev
BEAUTE DE PROVENCE Lavender Multi-Use Oil for Face Body and Hair - Organic Blend of Apricot Vitamin E Fractionated Coconut and Sweet Almond Oil Moisturizer for Dry Skin Scalp and Nails - 4 Fl Oz
BEAUTE DE PROVENCE$12.714.5★3,780 rev
Newest
by launch date
SVA Lavender Essential Oil Organic 2 Fl Oz 100% Natural Organic Lavender Oil - for Diffuser Hair Face Skin Care Aromatherapy Scalp and Body Massage Soap and Candle Making - with Dropper
SVA ORGANICS$11.214,846 rev
Lavender Essential Oil Lavender Oil for Diffuser Aromatherapy Sleep Skin & Hair Large 4 fl oz with Glass Dropper ROOTED & RAW
ROOTED & RAW$10.4148 rev
MUNUSNA Lavender Essential Oil 100ML 100% Natural and Pure Lavender Oils for Hair Body Skin Massage Home Candle Soap Bath Bombs Making
MUNUSNA$7.112,429 rev
SU JUABA Lavender Essential Oil 4 Fl Oz - 118ML
SU JUABA$7.67737 rev
ORS Olive Oil Braidzone Fertilizing Serum with Lavender Acai & Biotin for Hair & Scalp 2 oz (1)
ORS$9.1677 rev
Trending
90-day click momentumSVA Lavender Essential Oil Organic 2 Fl Oz 100% Natural Organic Lavender Oil - for Diffuser Hair Face Skin Care Aromatherapy Scalp and Body Massage Soap and Candle Making - with Dropper
SVA ORGANICS$11.214.6★
Lavender Essential Oil Lavender Oil for Diffuser Aromatherapy Sleep Skin & Hair Large 4 fl oz with Glass Dropper ROOTED & RAW
ROOTED & RAW$10.414.3★
Carno Calm Lavender Essential Oil Pure | USDA Organic Lavender Oil for Skin Diffuser Aromatherapy & Hair Massage & DIY Uses | 1.7 fl oz
Carno Calm$9.614.5★
HIQILI Lavender Essential Oil for Diffuser Aromatherapy & Air Freshening
HIQILI$6.544.4★
Siva Lavender Essential Oil 16 Fl Oz for Diffuser Skin & Hair Care Ideal for Massage & DIY Blends
SIVA ORGANICS$27.414.6★
Demand & seasonality
Weekly Amazon search volume, last 68 weeks — -24.2% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 2.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Lasting fragrance”
“Excellent product”
“Great Deal”
“As advertised”
“Good size”
“effective for my purposes”
“The Sun is strong”
“Organic”
“Very easy to use”
“has so many uses”
What buyers complain about
“Awful smell”
“Based on other poor reviews”
“Extremely watery”
“It's oily”
“Weak”
“This bottle was smaller 2oz”
“Not As Described”
“I was leery for the price”
“The bottle leaks”
“Made me itch horribly”