lavender oil essential oil
Launch itA $3.9M/yr market growing +11.3% this quarter with returns at 0.7% — clears our launch bar.
Market size
Incredible$3.9M$3.9M/yr · 2.6M searches
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Price range
Good$6.54–$23.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+11.3%90-day search growth — must beat 0% to launch
Avg price
Okay$10.59avg listing price — sweet spot $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad12,124.88avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
34
Top-5 brand share
72%
Open market
23%
- Majestic Pure34%
- HIQILI15%
- Handcraft Blends9%
- SU JUABA7%
- Cliganic7%
- Brooklyn Botany6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Majestic Pure Essential Oil with Glass Dropper - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Lavender Essential Oil Lavender Oil 4 Fl Oz
Majestic Pure$9.654.5★38,633 rev
HIQILI Lavender Essential Oil for Diffuser Aromatherapy & Air Freshening
HIQILI$6.544.4★4,181 rev
Handcraft Blends Lavender Essential Oil Huge 4 Fl Oz Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance
Handcraft Blends$9.574.6★25,154 rev
SU JUABA Lavender Essential Oil 4 Fl Oz - 118ML
SU JUABA$7.674.3★737 rev
Cliganic Organic Lavender Essential Oil - 100% Pure Natural Undiluted for Aromatherapy Diffuser | Non-GMO Verified
Cliganic$8.894.5★7,077 rev
Newest
by launch date
MUNUSNA Lavender Essential Oil 100ML 100% Natural and Pure Lavender Oils for Hair Body Skin Massage Home Candle Soap Bath Bombs Making
MUNUSNA$7.112,429 rev
SU JUABA Lavender Essential Oil 4 Fl Oz - 118ML
SU JUABA$7.67737 rev
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Lavender Essential Oil Lavender Oil 2 Fl Oz
Majestic Pure$8.6138,633 rev
Handcraft Blends Lavender Essential Oil Huge 4 Fl Oz Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance
Handcraft Blends$9.5725,154 rev
SIVA Lavender Essential Oil 4 Fl Oz For Diffuser Skin & Hair Care Ideal for Massage & DIY Blends with Dropper
SVA ORGANICS$8.786,766 rev
Trending
90-day click momentum
NaturoBliss Lavender Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Lavender Essential Oil Pure Lavender Oil 4 Fl Oz
NaturoBliss$11.104.6★
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Lavender Essential Oil Lavender Oil 2 Fl Oz
Majestic Pure$8.614.5★
Essentially KateS Lavender Oil 100% Pure & Natural Steam-Distilled with Glass Dropper Roll-On Bottle & Sprayer for Aromatherapy Skin & Home Use
Essentially KateS$9.044.5★
SU JUABA Lavender Essential Oil 4 Fl Oz - 118ML
SU JUABA$7.674.3★
HIQILI Lavender Essential Oil for Diffuser Aromatherapy & Air Freshening
HIQILI$6.544.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Nice Lavender Scent”
“Great Quality for Price”
“Great value”
“As advertised”
“Good size”
“Not overpowering”
“Helps me relax and sleep well”
“effective for my purposes”
“it just helps to calm myself down”
“Easy to use”
What buyers complain about
“Awful smell”
“Low quality”
“Extremely watery”
“Weak”
“It is greasy”
“It's small”
“Not as advertised”
“It came leaking”
“doesnt last”
“A little pricey”