lavender candle
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.39avg listing price — sweet spot $15–$100
Price range
Great$6.64–$42.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$762K$762K/yr · 642K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Bad4,078.8avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.7%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
29 rising
Sellers
202
Top-5 brand share
77%
Open market
19%
- Mrs. MEYER'S33%
- Yankee Candle15%
- Chesapeake Bay Candle14%
- AOOVOO10%
- WarmEmbrace4%
- TranquilBliss4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 59 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yankee Candle Lemon Lavender Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays
Yankee Candle$16.614.7★850 rev
Mrs. Meyers Clean Day Soy Candle Lavender 7.2 Ounce
Mrs. MEYER'S$9.684.5★609 rev
Chesapeake Bay Candle Scented Candle Serenity + Calm (Lavender Thyme) Coffee Table Home Dcor
Chesapeake Bay Candle$10.064.5★45,591 rev
AOOVOO Lavender Scented Candles for Women - Aromatherapy Candle with Crystals Inside 10oz Soy Candles for Home Scented Birthday Gifts Mothers Day Candle for Women Mom
AOOVOO$16.764.4★1,636 rev
MRS. MEYERS CLEAN DAY Lavender Soy Candle Garden-Inspired Aromatherapy Homekeeping 35 Hour Burn Time Made with Essential Oils 7.2 oz Large Glass Jar Candles (Pack of 2)
Mrs. MEYER'S$19.314.4★14,550 rev
Newest
by launch date
AOWOA Lavender Scented Candles for Women -Aromatherapy Candle Natural Soy Candles for Home Scented 7oz Long Lasting Non-Toxic Clean Burning Mom Birthday Candles Valentines Day Gifts
AOWOA$13.419 rev
Lavender Candle for Women 3 Pack 2.2oz Lavender Scented Candles for Sleep Relaxation Natural Soy Wax with Essential Oils Birthday Gifts Mothers Day Candle for Women Mom
DL DREAMY DEWLA$10.6713 rev
Homsolver Soothing Lavender Scented Candle Natural Soy Candles with 50+ Hour Burn Soft Juniper Lavender Fragrance Gift for Women Men Friends Everyday Use Comfortable Spaces (Boutique Gifts Size)
Homsolver$13.6222 rev
NORVENCE Lavender Candle Scented Candles Gift Set Stress Relief Candles for Home Premium Soy Candle Set Candles for Women and Men (Purple 7 oz)
NORVENCE$11.48140 rev
Dream Weaver Lavender Scented Jar Candle - Relaxing & Calming Aromatherapy Candle for Sleep Natural Soy Wax Lavender Home Scented Candles for Stress Relief & Meditation 50-Hour Long Burn Time
MOSROAD$15.8840 rev
Trending
90-day click momentumAOWOA Lavender Scented Candles for Women -Aromatherapy Candle Natural Soy Candles for Home Scented 7oz Long Lasting Non-Toxic Clean Burning Mom Birthday Candles Valentines Day Gifts
AOWOA$13.415.0★
Lavender Candle for Women 3 Pack 2.2oz Lavender Scented Candles for Sleep Relaxation Natural Soy Wax with Essential Oils Birthday Gifts Mothers Day Candle for Women Mom
DL DREAMY DEWLA$10.674.8★
MRS. MEYERS Clean Day Soy Aromatherapy Candle 25 Hour Burn Time Made with Soy Wax and Essential Oils Honeysuckle 4.9 oz
Mrs. MEYER'S$8.784.3★
MRS. MEYERS CLEAN DAY Scented Soy Candle Large Glass Basil 7.2 oz (Pack of 2)
Mrs. MEYER'S$22.404.3★
NORVENCE Lavender Candle Scented Candles Gift Set Stress Relief Candles for Home Premium Soy Candle Set Candles for Women and Men (Purple 7 oz)
NORVENCE$11.484.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.7% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 3.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Clean smell”
“Good gift”
“Great candles”
“Good quality and very nicely scented”
“Good deal”
“Long lasting and easy to use”
“The color is very pretty”
“The size is convenient”
“neat on any countertop”
“Exactly as Described”
What buyers complain about
“Bad smell”
“The wick was a little short”
“A bit pricey”
“just burns down the middle”
“Poor quality”
“not strong”
“The product photos are highly misleading”
“Along with they dont last as long as they used to”
“Seemed like it burned/ finished really quick”
“Used not new”