lavender bed spray
Worth a lookShows low returns (0.8%), but a small market ($68K/yr) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$13.91avg listing price — sweet spot $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Price range
Good$7.90–$23.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Review moat
Bad5,957.28avg incumbent reviews — the moat a new listing must climb
Market size
Bad$68K$68K/yr · 42K searches
Competition
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
55
Top-5 brand share
72%
Open market
21%
- Muse Apothecary28%
- Mrs. MEYER'S16%
- Nexon Botanics11%
- Victoria's Lavender10%
- Aromasong7%
- Dr Teal's6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Muse Apothecary Linen Ritual - Aromatic Soothing and Relaxing Linen Spray for Bedding Laundry and Fabric Spray Freshener - Infused with Aromatherapy Essential Oils - Lavender Serenity
Muse Apothecary$9.844.2★9,487 rev
MRS. MEYERS CLEAN DAY Fabric Freshener Lavender scent 20 Ounce Bottle
Mrs. MEYER'S$7.954.5★577 rev
Lavender Linen Spray 8 fl oz - Refreshing Fabric Refresher & Pillow Spray for Bedding Bed Sheets & Room - Soothing Room Mist - Nexon Botanics
Nexon Botanics$9.924.3★618 rev
Victorias Lavender Linen Spray - Aromatherapy Pillow Mist & Linen Spray for Bedding Soothing Lavender Essential Oil Pure Blend for Bed & Pillows Relaxing Handmade in Oregon Made in USA (8 oz)
Victoria's Lavender$19.764.4★2,758 rev
Dr Teals Calm Blend Spray with Melatonin Lavender & Chamomile Essential Oils 6 fl oz (Pack of 3)
Dr Teal's$17.394.6★9,353 rev
Newest
by launch dateMRS. MEYERS CLEAN DAY Fabric Freshener Lavender scent 20 Ounce Bottle
Mrs. MEYER'S$7.95577 rev
Lavender Linen Spray 8 fl oz - Refreshing Fabric Refresher & Pillow Spray for Bedding Bed Sheets & Room - Soothing Room Mist - Nexon Botanics
Nexon Botanics$9.92618 rev
Lavender Room Linen & Pillow Spray by Aromafume | 100ml/3.38 fl oz | with Pure Lavender Essential Oil | Aromatherapy Spray for Relaxation Sleep & Stress Relief | Mist for Bedding Fabrics
Aromafume$17.762,237 rev
Linen Scentsations Fabric and Linen Spray 2 Pack English Lavender 16oz x2 (32oz Total) - Odor Eliminator & Freshener for Bedding Clothes Room & Pillow
Theochem$15.03216 rev
Crabtree & Evelyn Lavender Linen Spray 500 ml (16.9 oz)
Crabtree & Evelyn$14.5446 rev
Trending
90-day click momentumMRS. MEYERS CLEAN DAY Fabric Freshener Lavender scent 20 Ounce Bottle
Mrs. MEYER'S$7.954.5★
Muse Apothecary Pillow Ritual - Aromatic Calming and Relaxing Pillow Mist Linen and Fabric Spray - Infused with Natural Aromatherapy Essential Oils - 4 oz Fleur du Lavender
Muse Apothecary$7.904.2★
Lavender Room Linen & Pillow Spray by Aromafume | 100ml/3.38 fl oz | with Pure Lavender Essential Oil | Aromatherapy Spray for Relaxation Sleep & Stress Relief | Mist for Bedding Fabrics
Aromafume$17.764.1★
Lavender Linen Spray 8 fl oz - Refreshing Fabric Refresher & Pillow Spray for Bedding Bed Sheets & Room - Soothing Room Mist - Nexon Botanics
Nexon Botanics$9.924.3★
Muse Apothecary Linen Ritual - Aromatic Soothing and Relaxing Linen Spray for Bedding Laundry and Fabric Spray Freshener - Infused with Aromatherapy Essential Oils - Lavender Serenity
Muse Apothecary$8.894.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Nice clean smell”
“Excellent product”
“Sleep well every night”
“Is as advertised”
“Good value”
“Love their room spray”
“Easy to use”
“Great size”
“Very strong”
“Works great”
What buyers complain about
“Unpleasant smell”
“it doesnt seem to last for more than a few seconds”
“I found out I was allergic to it”
“very low-quality product”
“the small size container is hard to grip I suggest you buy the larger size”
“Leaked everywhere”
“Doesnt work”
“Not worth the cost of the product in my opinion”
“this product is pretty terrible if you are looking for something natural”
“It doesnt do what it says”