lavender air freshener
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$2.93–$27.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+14.4%90-day search growth — must beat 0% to launch
Avg price
Okay$10.88avg listing price — sweet spot $15–$100
Market size
Okay$169K$169K/yr · 140K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad15,590.69avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
95
Top-5 brand share
93%
Open market
5%
- Febreze72%
- Air Wick7%
- Amazon Basics6%
- Clean-n-Fresh4%
- Procter & Gamble3%
- Generic3%
- Open — no brand owns it (2 brands, 5%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Twilight Lavender Scent 8.1oz (Pack of 2)
Febreze$6.124.7★2,425 rev
Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home and Bathroom and Kitchen Long Lasting for Strong Odors Twilight Lavender Scent 0.87oz Refills 3 Count
Febreze$12.804.8★26,569 rev
Amazon Basics Gel Odor Eliminator Activated Charcoal Lavender Scent 17 Oz 1-Pack
Amazon Basics$5.044.1★8,752 rev
Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Downy Calm Lavender & Vanilla Bean Scent 8.1oz (Pack of 3)
Febreze$11.264.8★660 rev
Air Wick Plug in Scented Oil Starter Kit 2 Warmers + 6 Refills Lavender & Chamomile Eco Friendly Essential Oils Air Freshener
Air Wick$17.554.5★37,913 rev
Newest
by launch date
Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Lilac Sunrise Scent 8.1oz (Pack of 3)
Febreze$8.412,052 rev
Air Mist Mediterranean Lavender Air Freshener 8.8 oz 2 Pack
Generic$9.283 rev
Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home and Bathroom and Kitchen Long Lasting for Strong Odors Twilight Lavender Scent 0.87oz Refills 3 Count
Febreze$12.8026,569 rev
Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home and Bathroom and Kitchen Long Lasting for Strong Odors Twilight Lavender Scent 0.87oz Refills 4 Count
Febreze$17.1612,645 rev
Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Twilight Lavender Scent 8.1oz (Pack of 2)
Febreze$6.122,425 rev
Trending
90-day click momentumFebreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Downy Calm Lavender & Vanilla Bean Scent 8.1oz (Pack of 3)
Febreze$11.264.8★
Air Mist Mediterranean Lavender Air Freshener 8.8 oz 2 Pack
Generic$9.283.5★
Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home and Bathroom and Kitchen Long Lasting for Strong Odors Twilight Lavender Scent 0.87oz Refills 3 Count
Febreze$12.804.8★
Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Lilac Sunrise Scent 8.1oz (Pack of 3)
Febreze$8.414.7★
Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Twilight Lavender Scent 8.1oz (Pack of 2)
Febreze$6.124.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.4% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 3.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrance”
“very affordable”
“easy-to-use product with great quality”
“True to description”
“fills the room with freshness”
“lasts a good while as well”
“Nice container and easy to open”
“The effectiveness is incredibly impressive”
“the size fits perfectly in my hand”
“Its very strong”
What buyers complain about
“very faint smell”
“Did not work”
“Not worth it”
“Leaking package”
“Only worked for a few days”
“Not very strong”
“Bad quality”
“Not what expected”
“not that fragrant”
“All four of them was USED and empty”