lapis lazuli
Skip itSoft demand (-20.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.87avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 6% kills the launch gate
Review moat
Good689.06avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.79–$128.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay$240K$240K/yr · 647K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-20.2%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
24
Top-5 brand share
68%
Open market
26%
- MAIBAOTA20%
- LPBeads19%
- Seninio13%
- QINJIEJIE9%
- BANANE LAB8%
- Cherry Tree Collection5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 32 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MAIBAOTA 45 mm Lapis Lazuli Stone Large Heart Stone Healing Crystals Natural Crystal Heart Reiki Gemstone Polished Heart Shaped Rocks Meditation Mothers Day Crystal Gifts for Mom Her
MAIBAOTA$13.084.5★1,622 rev
LPBeads Handmade Natural Gemstone Stretch Elastic 10mm Lapis Lazuli Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men
LPBeads$10.214.5★1,456 rev
Seninio Nature Lapis Lazuli Womens Pendant Necklace 14k Gold Diamond Cross Handmade Jewelry Royal Blue Stone Princess Length 18 For Girlfriends Mother Her Gift Ready valentine
Seninio$64.514.9★16 rev
QINJIEJIE Lapis lazuli Necklace Crystals Necklaces Heart Love Real Crystal Reiki Energy for Women Mothers Day Gift Christmas
QINJIEJIE$13.474.4★1,834 rev
Cherry Tree Collection Blue Lapis Lazuli Bracelet 8mm Round Beads Medium
Cherry Tree Collection$13.784.5★3,100 rev
Newest
by launch date
COAI Lapis Lazuli Bracelet for Men Layered Blue Stone Heishi Beads Bracelet for Men L
COAI$23.2268 rev
Seninio Nature Lapis Lazuli Womens Pendant Necklace 14k Gold Diamond Cross Handmade Jewelry Royal Blue Stone Princess Length 18 For Girlfriends Mother Her Gift Ready valentine
Seninio$64.5116 rev
Seninio Nature Lapis Lazuli Womens Pendant Necklace 14k Gold Diamond Cross Handmade Jewelry Royal Blue Stone Princess Length 18 For Girlfriends Mother Her Gift Ready valentine
Seninio$128.1816 rev
Pearl Necklaces for Women Trendy Single Pearl Necklace Natural Stone Lapis Lazuli Gemstone Beaded Choker Necklace for Women Handmade Jewelry Christmas Gift
GEMTAL$36.39143 rev
Udolfly Womens Crystal Beaded Bracelets for Women Men Protective Energy Bracelet Natural Gemstone Bead Bracelet 4mm Lapis
Udolfly$6.6166 rev
Trending
90-day click momentum
Bling Jewelry Plain Simple Classic Western Jewelry Dark Blue Lapis Lazuli Round 10MM Bead Strand Choker Necklace For Women Silver Plated Clasp 15 Inch
Bling Jewelry$21.154.3★
BANANE LAB Lapis Lazuli Beaded Bracelet with Mystery Polished Crystal Pendant - 4mm Real Natural Gemstone Beads for Women Men - Wisdom Truth Intuition Gift for Her him - Fits 6.75 Wrist
BANANE LAB$5.794.2★
Pearl Necklaces for Women Trendy Single Pearl Necklace Natural Stone Lapis Lazuli Gemstone Beaded Choker Necklace for Women Handmade Jewelry Christmas Gift
GEMTAL$36.394.5★
BANANE LAB Lapis Lazuli Beaded Bracelet with Mystery Polished Crystal Pendant - 8mm Real Natural Gemstone Beads for Men Women - Wisdom Truth Intuition Gift for Her him - Fits 6.75 Wrist
BANANE LAB$9.374.6★
Seninio Nature Lapis Lazuli Womens Pendant Necklace 14k Gold Diamond Cross Handmade Jewelry Royal Blue Stone Princess Length 18 For Girlfriends Mother Her Gift Ready valentine
Seninio$64.514.9★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.2% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Rocks are beautiful as advertised”
“Beautiful colors”
“As advertised”
“Fits perfectly”
“very affordable”
“A beautiful stone”
“Hasn't broke & I have worn 3 times”
“the bonus gift made a perfect gift to my 10yr old daughter, she claimed it before I had the chance to give it to her, lol”
“So pretty and simple”
“Looks great, and very good overall quality and materials”
What buyers complain about
“The stone is small”
“2 are slightly darker then i like”
“Not as advertised”
“The band broke within 90 days”
“Questionable Quality”
“it's got that type of stretchy string that if you're not paying attention and it gets caught, it'll tear and rip apart”
“not bright at all”
“Waste of effort”
“it was just over the advertised 2 lbs”
“this piece is weak”