lansoprazole
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible23.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Good$509K$509K/yr · 182K searches
Avg price
Okay$11.75avg listing price — sweet spot $15–$100
Growth
Okay+2.3%90-day search growth — must beat 0% to launch
Review moat
Bad4,044.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$9.12–$14.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
18
Top-5 brand share
100%
Open market
0%
- Amazon Basic Care58%
- HealthCareAisle39%
- GoodSense3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basic Care Lansoprazole Delayed Release Capsules 15 mg Proton Pump Inhibitor Acid Reducer 24 Hour Heartburn Medicine 42 Count Pack
Amazon Basic Care$9.124.8★8,427 rev
HealthCareAisle Lansoprazole 15 mg - 42 Delayed-Release Capsules - Acid Reducer Treats Frequent Heartburn
HealthCareAisle$9.324.8★4,116 rev
Amazon Basic Care Lansoprazole Delayed Release Orally Disintegrating Tablets 15 mg Acid Reducer Treats Frequent Heartburn Strawberry Flavor 24 Hour Heartburn Relief 42 Count
Amazon Basic Care$14.744.7★1,003 rev
GoodSense Good Sense Lansoprazole Delayed Release Orally Disintegrating Tablets 15 mg Acid Reducer Strawberry Flavor 42 Count
GoodSense$13.834.7★2,632 rev
Newest
by launch dateHealthCareAisle Lansoprazole 15 mg - 42 Delayed-Release Capsules - Acid Reducer Treats Frequent Heartburn
HealthCareAisle$9.324,116 rev
Amazon Basic Care Lansoprazole Delayed Release Orally Disintegrating Tablets 15 mg Acid Reducer Treats Frequent Heartburn Strawberry Flavor 24 Hour Heartburn Relief 42 Count
Amazon Basic Care$14.741,003 rev
GoodSense Good Sense Lansoprazole Delayed Release Orally Disintegrating Tablets 15 mg Acid Reducer Strawberry Flavor 42 Count
GoodSense$13.832,632 rev
Amazon Basic Care Lansoprazole Delayed Release Capsules 15 mg Proton Pump Inhibitor Acid Reducer 24 Hour Heartburn Medicine 42 Count Pack
Amazon Basic Care$9.128,427 rev
Trending
90-day click momentumAmazon Basic Care Lansoprazole Delayed Release Capsules 15 mg Proton Pump Inhibitor Acid Reducer 24 Hour Heartburn Medicine 42 Count Pack
Amazon Basic Care$9.124.8★
HealthCareAisle Lansoprazole 15 mg - 42 Delayed-Release Capsules - Acid Reducer Treats Frequent Heartburn
HealthCareAisle$9.324.8★
GoodSense Good Sense Lansoprazole Delayed Release Orally Disintegrating Tablets 15 mg Acid Reducer Strawberry Flavor 42 Count
GoodSense$13.834.7★
Amazon Basic Care Lansoprazole Delayed Release Orally Disintegrating Tablets 15 mg Acid Reducer Treats Frequent Heartburn Strawberry Flavor 24 Hour Heartburn Relief 42 Count
Amazon Basic Care$14.744.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good for the price”
“Has helped control my acid reflux”
“Good quality”
“Effective Medication”
“Works As Recommended”
“A good downgrade from prescription strength”
“It works at reducing stomach acid”
“easy to use”
“I am finally heartburn FREE”
“These work well, easy to dissolve and swallow, and a great value”
What buyers complain about
“But each bottle only contained four pills total”
“This product does not work”
“No change in acid reflux”
“Cheaper isn't better”
“Unsafe and contaminated meds”
“The pills are small”
“It is hard to pull out”
“I had an allergic reaction to prilosec”
“Hard”
“I do find that it doesnt seem to be as strong as the brand name product”