lancing device
Worth a lookShows low returns (1.9%), but soft demand (-1.3% this quarter) keeps it on the watch list.
Returns
Great1.9%return rate — above 6% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.59avg listing price — sweet spot $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good$5.99–$34.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Market size
Okay$255K$255K/yr · 244K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,448.71avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
45
Top-5 brand share
64%
Open market
28%
- AUVON22%
- TRUEDRAW12%
- Generic12%
- CARELIVING9%
- One Step9%
- Accu-Chek8%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AUVON Lancing Device with Less Pain Design Blood Sample Pen and Twist Top 100pcs 30 Gauge Lancets for Blood Sugar Level Monitoring
AUVON$9.694.6★3,166 rev
TRUEdraw Lancing Device NIM2H01-81 1 Each
TRUEDRAW$6.064.5★1,236 rev
Lancing Device with Lancet Ejector 5 Adjustable Depth Settings | 1+1 Pack
Generic$10.154.5★89 rev
One Step Lancing Device Pen 5 Depth Settings Less Pain Design Blood Sampling Pen Accurate Blood Sample Use with Twist Top Lancets Blood Sugar Level Monitoring Glucose Testing Lancing Tool
One Step$7.024.4★524 rev
CareLiving Lancing Device and 100 Lancets Single Use 30 Gauge Lancets for Minimizing Pain and Discomfort
CARELIVING$8.074.5★267 rev
Newest
by launch dateLancing Device with Lancet Ejector 5 Adjustable Depth Settings | 1+1 Pack
Generic$10.1589 rev
![McKesson Lancets for Diabetes Testing [200 Count] Lancing Device for Blood and Glucose Test 28G x 1.5 mm Push Button Activation Sterile Single Use](https://m.media-amazon.com/images/I/51J6LK7M4kL.jpg)
McKesson Lancets for Diabetes Testing [200 Count] Lancing Device for Blood and Glucose Test 28G x 1.5 mm Push Button Activation Sterile Single Use
McKesson$24.725,238 rev
Lancing Device with 120 PCS Twist Off Lancets (30 gauge) 10 Adjustable Depth Settings
JJ CARE$7.69173 rev
Medhome Lancing Device with 12 Adjustable Depth Settings Lancing Device for Diabetes Testing with Push Button Ejector Minimizing Pain and Discomfort in Blood Glucose Testing - Lancet Device
Medhome$5.99223 rev
Lancing Device with 10 Free Lancets
Generic$19.69567 rev
Trending
90-day click momentumMcKesson Lancets for Diabetes Testing [200 Count] Lancing Device for Blood and Glucose Test 28G x 1.5 mm Push Button Activation Sterile Single Use
McKesson$24.724.7★
One Step Lancing Device & 100 x 30 Gauge Twist Top Lancets Blood Sampling Pen 5 Depth Settings Gluco Sugar Level Testing Less Pain and Ejector
One Step$8.554.6★
Lancing Device with Lancet Ejector 5 Adjustable Depth Settings | 1+1 Pack
Generic$10.154.5★
Freestyle Lancing Device II by Abbott
Abbott$23.304.6★
Lancing Device with 120 PCS Twist Off Lancets (30 gauge) 10 Adjustable Depth Settings
JJ CARE$7.694.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.3% search growth over the last 90 days.Peak months: Apr · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Ease of use”
“Works well, exactly as intended”
“they seem to be well made”
“is efficient”
“Worth it”
“A very good product to use to check your blood sugar”
“Accurate,fast”
“The kit came with clear directions”
“I like this blood glucose monitor I had one for years”
“This fit my needs perfectly”
What buyers complain about
“Stopped functioning properly”
“Questionable Accuracy”
“Inaccurate Readings”
“Broke way to easily”
“Garbage”
“Too complicated”
“Difficult to use and poor instructions”
“These gadgets are overpriced”
“A bit big”
“what affected the glucose level”