lanacane anti friction gel
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Great$20.27avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+54.1%90-day search growth — must beat 0% to launch
Price range
Good$3.42–$40.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$124K$124K/yr · 144K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,902.89avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
65
Top-5 brand share
94%
Open market
4%
- Hempvana67%
- Treatonic14%
- HealthWise10%
- Curist2%
- WELMATE2%
- BulbHead2%
- Open — no brand owns it (3 brands, 4%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hempvana Lidocaine 5% Relief Cream Maximum Strength Targeted Long-Lasting Relief Strong Cream Numbs Irritated Nerves for Fast Anorectal Relief Non-Greasy.
Hempvana$20.004.3★6,013 rev
Hempvana Cream Ultra Strength Lidocaine Relief of Sore Muscles AS SEEN ON TV Achy Knees and More. Odor-Free & Enriched with Hemp Seed Oil
Hempvana$20.104.3★6,013 rev
Hempvana Platinum 5% Lidocaine Relief Cream Maximum Strength AS SEEN ON TV Strongest Cream Numbs Irritated Nerves for Fast Relief Non-Greasy. Targeted Long-Lasting Relief. Enriched with Hemp
Hempvana$40.114.1★376 rev
Treatonic 5% Lidocaine Numbing Cream: Lidocaine Cream Maximum Strength for Pain Relief Itching Burning Soreness Hemorrhoid Treatment - Fast Acting & Long Lasting Numbing - 2.1 oz
Treatonic$21.304.3★2,953 rev
Hempvana Platinum Lidocaine Ultra-Strength Relief Cream 4X Hemp Numbs Aggravated Nerves Long-Lasting Relief for Back Knees Shoulders & More. AS SEEN ON TV. Odor-Free Non-Greasy. Works Fast
Hempvana$39.934.2★323 rev
Newest
by launch date
5kind Extra Strong Lidocaine Cream with Hemp 10.1 fl oz Pain Relief Cream - Lidocaine Cream Maximum Strength Soothing Pain Relief Massage Gel - Lidocaine Numbing Cream Muscle Pain Relief -Made in USA
5kind clinical skincare$37.9372 rev
Treatonic Numbing Cream: Extra Strength Numbing Cream for Discomfort Burning Itching & After Sun - Maximum Strength Topical Anesthetic with Menthol & Emu Oil for Toes Feet Hands Legs Arms 1.7oz
Treatonic$21.04130 rev
Treatonic 5% Lidocaine Numbing Cream: Lidocaine Cream Maximum Strength for Pain Relief Itching Burning Soreness Hemorrhoid Treatment - Fast Acting & Long Lasting Numbing - 2.1 oz
Treatonic$21.302,953 rev
Hempvana Platinum 5% Lidocaine Relief Cream Maximum Strength AS SEEN ON TV Strongest Cream Numbs Irritated Nerves for Fast Relief Non-Greasy. Targeted Long-Lasting Relief. Enriched with Hemp
Hempvana$40.11376 rev
Hempvana Platinum Lidocaine Ultra-Strength Relief Cream 4X Hemp Numbs Aggravated Nerves Long-Lasting Relief for Back Knees Shoulders & More. AS SEEN ON TV. Odor-Free Non-Greasy. Works Fast
Hempvana$39.93323 rev
Trending
90-day click momentum
HealthWise Lidocaine Plus+ Cream | Numbs Away Pain | | Non-Greasy | 3.0 Oz | 4% OTC Lidocaine + 10% Benzyl Alcohol | Topical Anesthetic
HealthWise$4.254.4★
5kind Extra Strong Lidocaine Cream with Hemp 10.1 fl oz Pain Relief Cream - Lidocaine Cream Maximum Strength Soothing Pain Relief Massage Gel - Lidocaine Numbing Cream Muscle Pain Relief -Made in USA
5kind clinical skincare$37.934.0★
Hempvana Arthritis Pain Relief Gel Ultra-Strength for Arthritis in Muscles & Joints. Enriched with Hemp Seed Oil AS SEEN ON TV. Non-Greasy. Targeted Long-Lasting Relief. Works Fast 3 Oz.
Hempvana$18.944.3★
HealthWise 4% Lidocaine Roll-On | OTC Strength | Pain Relief Liquid | 2.5 oz. 73 mL | Non-Greasy Unscented Formula | Topical Anesthetic
HealthWise$5.054.4★
Curist 5% Lidocaine Cream Pain Relief - Numb Quickly & Effectively with 5% Lidocaine Numbing Cream for Anorectal Use - (1 Pack - 2 oz Jar)
Curist$12.044.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +54.1% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 5.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Works quickly”
“Very good purchase”
“Less expensive”
“Good pain relieving cream”
“As advertised”
“Doesn't stink and works great”
“Great Joint Cream”
“Ease of use”
“It helped relieve itching”
“Easy application”
What buyers complain about
“Poor Performance”
“No Pain Relief”
“has a strong smell”
“Too expensive”
“Itchy spot on my skin”
“Not as advertised”
“Hard to open”
“doesnt last”
“Way too strong”
“It did absolutely nothing on arthritic joints”