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laird protein bars

Skip it42/100

a small market ($237K/yr) — laird protein bars doesn't clear our bar today.

Market/yr

$237K

Growth (1y)

+61.2%

Products

16

Brands

5

was 6 a year ago

Sellers

512

Price range

$14.60–$42.05

Returns

0.0%

Rating

4.3★

42/100

Skip it

Scored 42/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
12
×0.30
Growth
53
×0.30
Competition
33
×0.20
Quality gap
64
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 88 weeks — +61.2% year over year.
2K1KBlack Friday '24Spike '25Prime Day '25Spike '26Nov '24Feb '25May '25Aug '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.2×

Competition

48%Laird Superfood
  • Laird Superfood48%
  • Paleovalley46%
  • IQBAR4%
  • ALOHA2%
  • PROBAR1%
  • Other0%

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them. 5 brands and 512 sellers compete here.

Brands

5 falling

was 6 a year ago

Sellers

512

Top 5 brand share

100%

#ProductBrandPriceRatingReviewsClick shareTrend
1
Paleovalley Superfood Bars Dark Chocolate Chip 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go SnackPaleovalley Superfood Bars Dark Chocolate Chip 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack
Paleovalley$42.023.9★10819%falling
2
Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber - Non-GMO - 5 Flavor Variety Pack 10 Count (Pack of 1)Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber - Non-GMO - 5 Flavor Variety Pack 10 Count (Pack of 1)
Laird Superfood$24.514.2★21016%falling
3
Paleovalley Superfood Bars Apple Cinnamon 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go SnackPaleovalley Superfood Bars Apple Cinnamon 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack
Paleovalley$41.784.3★7613%rising
4
Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber - Non-GMO - Peanut Butter Chocolate Chip 10 Count (Pack of 1)Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber - Non-GMO - Peanut Butter Chocolate Chip 10 Count (Pack of 1)
Laird Superfood$24.704.4★10910%rising
5
Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber - Non-GMO - Peanut Butter 10 Count (Pack of 1)Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber - Non-GMO - Peanut Butter 10 Count (Pack of 1)
Laird Superfood$24.674.7★729%rising
6
Paleovalley Superfood Bars Lemon Meringue 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go SnackPaleovalley Superfood Bars Lemon Meringue 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack
Paleovalley$41.934.2★837%rising
7
Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber - Non-GMO - Dark Chocolate Sea Salt 10 Count (Pack of 1)Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber - Non-GMO - Dark Chocolate Sea Salt 10 Count (Pack of 1)
Laird Superfood$24.804.3★545%rising
8
Paleovalley Superfood Bars Red Velvet 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go SnackPaleovalley Superfood Bars Red Velvet 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack
Paleovalley$42.053.7★655%falling
9
Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber Double Chocolate Peanut Butter 10 Count (Pack of 1)Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber Double Chocolate Peanut Butter 10 Count (Pack of 1)
Laird Superfood$24.754.1★264%rising
10
Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber Blueberry Sunflower Butter 10 Count (Pack of 1)Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber Blueberry Sunflower Butter 10 Count (Pack of 1)
Laird Superfood$24.704.6★312%flat
11
IQBAR Clean Plant Protein Bars - Bar Sampler - 7 Count - Keto Vegan High Fiber Gluten and Dairy Free Low Sugar Snack - Brain and Body Nutrients for Focus Energy Meal ReplacementIQBAR Clean Plant Protein Bars - Bar Sampler - 7 Count - Keto Vegan High Fiber Gluten and Dairy Free Low Sugar Snack - Brain and Body Nutrients for Focus Energy Meal Replacement
IQBAR$14.604.1★8,7122%flat
12
IQBAR Clean Plant Protein Bars - Chocolate Lovers Variety - 12 Count - Keto Vegan High Fiber Gluten and Dairy Free Low Sugar Snack - Brain and Body Nutrients for Focus Energy Meal ReplacementIQBAR Clean Plant Protein Bars - Chocolate Lovers Variety - 12 Count - Keto Vegan High Fiber Gluten and Dairy Free Low Sugar Snack - Brain and Body Nutrients for Focus Energy Meal Replacement
IQBAR$23.984.3★8,0442%flat
13
ALOHA Organic Plant Based Protein Bars |Peanut Butter Chocolate Chip | 1.98 Oz (Pack of 12) | Vegan Low Sugar Gluten Free Paleo Low Carb Non-GMO Stevia Free Soy Free No Sugar AlcoholsALOHA Organic Plant Based Protein Bars |Peanut Butter Chocolate Chip | 1.98 Oz (Pack of 12) | Vegan Low Sugar Gluten Free Paleo Low Carb Non-GMO Stevia Free Soy Free No Sugar Alcohols
ALOHA$22.144.5★8,4022%falling
14
Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber - Non-GMO - Mint Chocolate 10 Count (Pack of 1)Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber - Non-GMO - Mint Chocolate 10 Count (Pack of 1)
Laird Superfood$24.694.3★411%falling
15
PROBAR MEAL Bar Plant Based Meal Replacement Bar with Whole Food Ingredients Oats Nuts & Seeds Vegan Gluten Free Non-GMO Nutrition Bar for Breakfast Travel & On-the-Go Energy (Superfood Slam 12 Count)PROBAR MEAL Bar Plant Based Meal Replacement Bar with Whole Food Ingredients Oats Nuts & Seeds Vegan Gluten Free Non-GMO Nutrition Bar for Breakfast Travel & On-the-Go Energy (Superfood Slam 12 Count)
PROBAR$24.454.5★8461%flat

Product shelf

All 16 tracked products in this niche.

Paleovalley Superfood Bars Dark Chocolate Chip 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack

Paleovalley Superfood Bars Dark Chocolate Chip 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack

Paleovalley

$42.023.9★108 reviews

Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber - Non-GMO - 5 Flavor Variety Pack 10 Count (Pack of 1)

Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber - Non-GMO - 5 Flavor Variety Pack 10 Count (Pack of 1)

Laird Superfood

$24.514.2★210 reviews

Paleovalley Superfood Bars Apple Cinnamon 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack

Paleovalley Superfood Bars Apple Cinnamon 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack

Paleovalley

$41.784.3★76 reviews

Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber - Non-GMO - Peanut Butter Chocolate Chip 10 Count (Pack of 1)

Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber - Non-GMO - Peanut Butter Chocolate Chip 10 Count (Pack of 1)

Laird Superfood

$24.704.4★109 reviews

Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber - Non-GMO - Peanut Butter 10 Count (Pack of 1)

Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber - Non-GMO - Peanut Butter 10 Count (Pack of 1)

Laird Superfood

$24.674.7★72 reviews

Paleovalley Superfood Bars Lemon Meringue 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack

Paleovalley Superfood Bars Lemon Meringue 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack

Paleovalley

$41.934.2★83 reviews

Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber - Non-GMO - Dark Chocolate Sea Salt 10 Count (Pack of 1)

Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber - Non-GMO - Dark Chocolate Sea Salt 10 Count (Pack of 1)

Laird Superfood

$24.804.3★54 reviews

Paleovalley Superfood Bars Red Velvet 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack

Paleovalley Superfood Bars Red Velvet 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack

Paleovalley

$42.053.7★65 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall32%

“Delicious and Healthy”

Nutritional Content16%

“High protein”

Flavor12%

“Great variety of flavors”

Quality-Overall5%

“Excellent product”

Ingredients-Overall4%

“Clean ingredients”

Health Benefits-Overall4%

“Delicious and healthy”

Vegan/Organic2%

“Glad it's organic”

Sweetness2%

“have a good balance of sweetness”

Texture/Consistency-Overall2%

“Great texture, great flavor, and very consistent across shipments”

Value For Money2%

“Great price”

What buyers complain about

Taste-Overall29%

“Horrible aftertaste”

Value For Money8%

“Waste of money”

Flavor6%

“This was repeated after trying each flavor”

Moist/Dry5%

“some very dry”

Texture/Consistency-Overall4%

“I did not like the texture”

Nutritional Content4%

“A little higher in calories”

Ease Of Chewing/Swallowing3%

“Very chewy”

Ingredients-Overall2%

“TOXIC INGREDIENTS”

Hard Feel2%

“The hard pieces in the bars are a bit annoying”

Stale/Rotten/Spoiled2%

“The sausage sticks were stale”

Top return reasons

  • Taste-Overall35%
  • Flavor10%
  • Hard Feel9%
  • Ingredients-Overall8%
  • Stale/Rotten/Spoiled8%
  • Nutritional Content4%
  • Value For Money4%
  • Quality-Overall4%
  • Artificial Sweeteners2%
  • Texture/Consistency-Overall2%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,812 tracked niches.