lacteeze
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$23.22avg listing price — sweet spot $15–$100
Price range
Great$11.83–$42.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,045.04avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$63K$63K/yr · 17K searches
Growth
Bad-42.2%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
Competition
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
45
Top-5 brand share
99%
Open market
0%
- Milkaid62%
- Gelda Scientific25%
- Lacteeze7%
- Lactaid2%
- LactoJoy2%
- JolliMoo1%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 25 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lacteeze Childrens 100 chewable Tablets Strawberry by Gelda Scientific
Gelda Scientific$21.384.7★739 rev
Milkaid Lactase Enzyme Chewable Tablets for Lactose Intolerance Relief | Prevents Gas Bloating & Diarrhea | Fast Acting Dairy Digestive Supplement (120 Tablets Raspberry)
Milkaid$15.114.5★2,550 rev
Milkaid Junior Lactase Enzyme Chewable Tablets for Lactose Intolerance | Prevents Gas Bloating Diarrhea in Children| Fast Acting Dairy Digestive Supplement for Kids| Strawberry Flavor | 60 ct (1)
Milkaid$13.574.5★695 rev
Milkaid Lactase Enzyme Chewable Tablets for Lactose Intolerance Relief | Prevents Gas Bloating & Diarrhea | Fast Acting Dairy Digestive Supplement (120 Tablets Mint)
Milkaid$12.884.7★47 rev
Milkaid Lactase Enzyme Drops for Lactose Intolerance | Prevents Gas Bloating & Diarrhea | Fast Acting Dairy Digestive Supplement | Gluten Free & Vegetarian | No Artificial Flavor | 0.5 Fl Oz (1)
Milkaid$13.604.6★868 rev
Newest
by launch date
JolliMoo Lactase Enzyme Gummies 9000+ FCC 60 Count Digestive Enzyme Supplement for Dairy Foods Chewable Lactase Support Vegan Kosher Made in USA | Moozyme
JolliMoo$28.9867 rev
Milkaid Junior Lactase Enzyme Chewable Tablets for Lactose Intolerance | Prevents Gas Bloating Diarrhea in Children| Fast Acting Dairy Digestive Supplement for Kids| Strawberry Flavor | 60 ct (2)
Milkaid$27.89695 rev
Milkaid Lactase Enzyme Chewable Tablets for Lactose Intolerance Relief | Prevents Gas Bloating & Diarrhea | Fast Acting Dairy Digestive Supplement (120 Tablets Mint)
Milkaid$12.8847 rev
Milkaid Lactase Enzyme Chewable Tablets for Lactose Intolerance Relief | Prevents Gas Bloating & Diarrhea | Fast Acting Dairy Digestive Supplement (120 Tablets Cherry)
Milkaid$13.1361 rev
Milkaid Max Capsules for Lactose Intolerance Relief with Lactase Enzyme Dietary Supplement to Help Prevent Gas Bloating & Diarrhea Due to Lactose Sensitivity | 9000 ALU (60 Capsules Unflavored)
Milkaid$14.2198 rev
Trending
90-day click momentumMilkaid Junior Lactase Enzyme Chewable Tablets for Lactose Intolerance | Prevents Gas Bloating Diarrhea in Children| Fast Acting Dairy Digestive Supplement for Kids| Strawberry Flavor | 60 ct (2)
Milkaid$27.894.5★
Milkaid Lactase Enzyme Drops for Lactose Intolerance | Prevents Gas Bloating & Diarrhea | Fast Acting Dairy Digestive Supplement | Gluten Free & Vegetarian | No Artificial Flavor | 0.5 Fl Oz (3)
Milkaid$35.744.6★
LactoJoy Lactase Pills 14 500 I 45 Pieces I Powerful Lactase Enzymes for Lactose Intolerance I Ultra Pure Lactase for Improved Digestion I No Silicon Dioxide No Artificial Flavors No Sucralose
LactoJoy$19.994.6★
Milkaid Junior Lactase Enzyme Chewable Tablets for Lactose Intolerance | Prevents Gas Bloating Diarrhea in Children| Fast Acting Dairy Digestive Supplement for Kids| Strawberry Flavor | 60 ct (3)
Milkaid$36.614.5★
Lacteeze Childrens 100 chewable Tablets Strawberry by Gelda Scientific
Gelda Scientific$21.384.7★
Demand
Weekly Amazon search volume, last 14 weeks — -42.2% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Most important they are effective”
“These gummies taste really good”
“Quality product”
“loves ice cream so we got here these so she could continue to eat dairy”
“Easy to use”
“Definitely worth the price”
“No more bloating and stomach aches”
“As advertised”
“soft to chew”
“Great flavor too”
What buyers complain about
“Didn't work for me”
“Heads up, the taste is a bit weird”
“Wish these were more affordable”
“You can't call two of your products regular strength when one requires one pill for 9000 units”
“My stomach really hurts”
“It's not a supplement that you take all the time”
“Seemed to have developed a dairy allergy”
“These are NOT chewable”
“the product description makes no mention of this”
“My son was suffering a lot with trouble digesting dairy”