lacrilube lubricant eye ointment
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible18.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.25avg listing price — sweet spot $15–$100
Price range
Great$9.31–$38.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,664.63avg incumbent reviews — the moat a new listing must climb
Market size
Bad$80K$80K/yr · 21K searches
Competition
Bad83%top-5 click share — a locked-up shelf
Growth
Bad-24.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
39
Top-5 brand share
100%
Open market
0%
- Refresh74%
- Soothe12%
- Systane11%
- MAJOR4%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
REFRESH LACRI-LUBE Lubricant Eye Ointment 0.12 oz (3.5 g)
Refresh$11.724.6★1,439 rev
Refresh Lacri-Lube Lubricant Eye Ointment 0.12 Oz (2 Pack)
Refresh$29.864.2★47 rev
Refresh Lacri-Lube Lubricant Eye Ointment - 0.12 oz
Refresh$18.154.3★218 rev
Soothe Preservative-Free Lubricant Eye Ointment Nighttime Relief for Severe Dry & Irritated Eyes Gentle for Sensitive Eyes 0.12 Fl Oz
Soothe$9.314.5★5,576 rev
Systane Nighttime Lubricant Eye Ointment 3.5g 1 Count
Systane$12.614.5★5,470 rev
Newest
by launch dateRefresh Lacri-Lube Lubricant Eye Ointment 0.12 Oz (2 Pack)
Refresh$29.8647 rev
MAJOR Lubrifresh P.M. Sterile Ophthalmic Ointment - Preservative-Free Eye Care - Dry Eye Relief Lubricant - 3.5 g (1 Pack)
MAJOR$10.98333 rev
REFRESH LACRI-LUBE Lubricant Eye Ointment 3.50 g (Pack of 3)
Refresh$38.88206 rev
Refresh LACRI-LUBE Lubricant Eye Ointment 3.50 g (Pack of 2)
Refresh$30.4728 rev
Systane Nighttime Lubricant Eye Ointment 3.5g 1 Count
Systane$12.615,470 rev
Trending
90-day click momentumREFRESH LACRI-LUBE Lubricant Eye Ointment 0.12 oz (3.5 g)
Refresh$11.724.6★
Refresh Lacri-Lube Lubricant Eye Ointment - 0.12 oz
Refresh$18.154.3★
Soothe Preservative-Free Lubricant Eye Ointment Nighttime Relief for Severe Dry & Irritated Eyes Gentle for Sensitive Eyes 0.12 Fl Oz
Soothe$9.314.5★
REFRESH LACRI-LUBE Lubricant Eye Ointment 3.50 g (Pack of 3)
Refresh$38.884.7★
MAJOR Lubrifresh P.M. Sterile Ophthalmic Ointment - Preservative-Free Eye Care - Dry Eye Relief Lubricant - 3.5 g (1 Pack)
MAJOR$10.984.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Helps my dry eyes”
“Helps with dry eyes”
“As advertised”
“Works ok”
“this is very fairly priced”
“Excellent product”
“This does work well to keep your eyes lubricated during the night”
“Very comforting”
“Apply sparingly”
“Easy to use”
What buyers complain about
“less moisturizing”
“Too thick in the small tube”
“the price is outrageous”
“My eyes felt irritated The next day”
“not really working”
“Could not use”
“It blurred my vision for quite sometime”
“Very small”
“The pain was intense”
“Burns my eyes”