la roche posay eczema
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Price range
Incredible$16.11–$20.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.46avg listing price — sweet spot $15–$100
Market size
Okay$244K$244K/yr · 116K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad20,951avg incumbent reviews — the moat a new listing must climb
Growth
Bad-25.7%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
5
Top-5 brand share
100%
Open market
0%
- La Roche-Posay100%
Product shelf
All 2 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
La Roche-Posay Lipikar Soothing Relief Eczema Cream Face and Body Lotion For Eczema and Sensitive Dry Skin Moisturizer with Colloidal Oatmeal to Relieve Irritation
La Roche-Posay$16.114.7★5,737 rev
La Roche-Posay Lipikar AP+Max Triple Repair Moisturizing Body Cream Face and Body Lotion for Dry Skin with Shea Butter and Niacinamide 400 mL
La Roche-Posay$20.824.6★36,165 rev
Newest
by launch dateLa Roche-Posay Lipikar Soothing Relief Eczema Cream Face and Body Lotion For Eczema and Sensitive Dry Skin Moisturizer with Colloidal Oatmeal to Relieve Irritation
La Roche-Posay$16.115,737 rev
La Roche-Posay Lipikar AP+Max Triple Repair Moisturizing Body Cream Face and Body Lotion for Dry Skin with Shea Butter and Niacinamide 400 mL
La Roche-Posay$20.8236,165 rev
Trending
90-day click momentumLa Roche-Posay Lipikar AP+Max Triple Repair Moisturizing Body Cream Face and Body Lotion for Dry Skin with Shea Butter and Niacinamide 400 mL
La Roche-Posay$20.824.6★
La Roche-Posay Lipikar Soothing Relief Eczema Cream Face and Body Lotion For Eczema and Sensitive Dry Skin Moisturizer with Colloidal Oatmeal to Relieve Irritation
La Roche-Posay$16.114.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.7% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Skin feels hydrated”
“Excellent product”
“Great for dry face”
“feels so smooth”
“Soothes skin”
“No more itchy skin”
“fragrance free”
“Great price”
“Absorbs great”
“The best moisturizer Ive ever experienced its thick”
What buyers complain about
“Irritated skin”
“Cream is VERY thick”
“Fishy smell”
“Does not work for dryness”
“Its a tad bit greasy”
“Not worth the cost”
“Burns eyes if used on face at all”
“Pump does not work”
“Very difficult to use”
“Leaves your skin feeling dry”