kotex regular pads
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Growth
Great+83.9%90-day search growth — must beat 0% to launch
Price range
Good$5.38–$28.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.19avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,666.93avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Market size
Bad$33K$33K/yr · 27K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
39
Top-5 brand share
100%
Open market
0%
- Kotex72%
- U by Kotex25%
- Always3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kotex Ultra Thin Pads Regular Absorbency 60 Count (Packaging May Vary)
Kotex$9.024.2★214 rev
Kotex Ultra Thin Pads with Wings Regular Absorbency 50 Count (Packaging May Vary)
Kotex$9.044.6★826 rev
U by Kotex Clean & Secure Maxi Pads Regular Absorbency 192 Count (4 Packs of 48) (Packaging May Vary)
U by Kotex$28.524.6★1,097 rev
U by Kotex Balance Ultra Thin Pads with Wings Regular Absorbency 50 Count (Packaging May Vary)
U by Kotex$8.134.7★4,071 rev
U by Kotex Clean & Secure Ultra Thin Pads Regular Absorbency 176 Count (4 Packs of 44) (Packaging May Vary)
U by Kotex$26.744.7★3,450 rev
Newest
by launch date
Kotex Ultra Thin Pads with Wings Regular Absorbency 100 Count (2 Packs of 50)(Packaging May Vary)
Kotex$16.53826 rev
Kotex Ultra Thin Pads Regular Absorbency 60 Count (Packaging May Vary)
Kotex$9.02214 rev
Kotex Ultra Thin Pads with Wings Regular Absorbency 50 Count (Packaging May Vary)
Kotex$9.04826 rev
Kotex Bamboo Ultra Thin Pads with Wings Regular Absorbency 34 Count (Packaging May Vary)
Kotex$9.18125 rev
Kotex BioCare Ultra Thin Pads with Wings Regular Absorbency 28 Count (Packaging May Vary)
Kotex$9.13238 rev
Trending
90-day click momentumKotex Ultra Thin Pads with Wings Regular Absorbency 100 Count (2 Packs of 50)(Packaging May Vary)
Kotex$16.534.6★
Kotex Absorbent Flat Liners Light Absorbency Regular Length 120 Count (Packaging May Vary)
Kotex$7.054.4★
Kotex Ultra Thin Pads with Wings Regular Absorbency 50 Count (Packaging May Vary)
Kotex$9.044.6★
Kotex Ultra Thin Pads Regular Absorbency 60 Count (Packaging May Vary)
Kotex$9.024.2★
Kotex Ultra Thin Pads Heavy Absorbency 56 Count (Packaging May Vary)
Kotex$9.094.3★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Very comfortable, breathable”
“Great absorbency”
“Good quality”
“Good price”
“These ultra thin pads from Kotex have a smooth, soft, and comfortable feel to them”
“I prefer the fit”
“Good adhesive”
“I had no issue either leaks”
“They are soft”
“Easy to use”
What buyers complain about
“Too thick”
“Its small”
“Very sticky”
“The quality is very poor”
“Allergic reaction”
“Color comes off”
“which can be uncomfortable at times”
“-Not as absorbent”
“leak”
“these new ones have a strong odor to them”