kotex panty liners for women
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Growth
Incredible+141.6%90-day search growth — must beat 0% to launch
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Price range
Great$4.14–$52.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$573K$573K/yr · 547K searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.59avg listing price — sweet spot $15–$100
Review moat
Bad5,567.96avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
137
Top-5 brand share
100%
Open market
0%
- Kotex73%
- U by Kotex25%
- Amazon Basics1%
- Carefree1%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 28 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kotex Absorbent Flat Liners Light Absorbency Extra Coverage 104 Count (Packaging May Vary)
Kotex$9.014.4★672 rev
Kotex Daily Wrapped Liners Light Absorbency Thin 162 Count (Packaging May Vary)
Kotex$9.494.4★672 rev
Kotex Absorbent Flat Liners Light Absorbency Regular Length 120 Count (Packaging May Vary)
Kotex$7.054.4★672 rev
Kotex Natural Balance Absorbent Liners Long 16 Count (Pack of Six)
Kotex$17.884.6★302 rev
U by Kotex Panty Liners Clean & Secure Light Absorbency Long Length 126 Count (Packaging May Vary)
U by Kotex$8.054.3★13,846 rev
Newest
by launch dateKotex Absorbent Flat Liners Light Absorbency Extra Coverage 104 Count (Packaging May Vary)
Kotex$9.01672 rev
Kotex Daily Wrapped Liners Light Absorbency Thin 162 Count (Packaging May Vary)
Kotex$9.49672 rev
Kotex Absorbent Flat Liners Light Absorbency Regular Length 120 Count (Packaging May Vary)
Kotex$7.05672 rev
Kotex Bamboo Wrapped Liners Light Absorbency Extra Coverage 54 Count (Packaging May Vary)
Kotex$7.68319 rev
Kotex BioCare Daily Liners Wrapped Light Absorbency Regular Length 56 Count (Packaging May Vary)
Kotex$6.83319 rev
Trending
90-day click momentumKotex Absorbent Flat Liners Light Absorbency Extra Coverage 104 Count (Packaging May Vary)
Kotex$9.014.4★
Kotex Absorbent Flat Liners Light Absorbency Regular Length 120 Count (Packaging May Vary)
Kotex$7.054.4★
Kotex Bamboo Wrapped Liners Light Absorbency Extra Coverage 54 Count (Packaging May Vary)
Kotex$7.684.2★
Kotex Ultra Thin Pads Heavy Absorbency 56 Count (Packaging May Vary)
Kotex$9.094.3★
Kotex Absorbent Wrapped Liners Light Absorbency Extra Coverage 93 Count (Packaging May Vary)
Kotex$9.084.4★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Good deal”
“Cool and comfortable”
“Good fit”
“Great absorbency”
“Adhesive is strong”
“These ultra thin pads from Kotex have a smooth, soft, and comfortable feel to them”
“work as intended”
“Easy to carry”
“The material is soft”
What buyers complain about
“Not sticky”
“The liners are very thick for me”
“Really small”
“Horrible quality”
“NOT absorbent”
“Have a Horrible Chemical Smell”
“A bit pricey”
“Not as comfortable as I hoped”
“Causes irritation”
“False advertising”