kitchen wipes
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Price range
Okay$3.56–$25.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.61avg listing price — sweet spot $15–$100
Review moat
Bad9,438.9avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
Market size
Bad$61K$61K/yr · 30K searches
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
120
Top-5 brand share
100%
Open market
0%
- Scotch-Brite88%
- Amazon Basics6%
- ARCLIBER3%
- SCRUBIT2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Scotch-Brite Heavy Duty Scrub Sponge 6 Kitchen Sponges Designed for Tough Messes in the Kitchen that Last 3X Longer* Best for Cast Iron Skillets and Outdoor Grills Flexible Durable and Strong
Scotch-Brite$5.374.8★28,144 rev
Scotch-Brite Heavy Duty Scrub Sponges For Washing Dishes and Cleaning Kitchen 9 Scrub Sponges
Scotch-Brite$8.104.8★30,131 rev
Scotch-Brite Heavy Duty Scouring Pad Dish Scrubber for Kitchen + Outdoor 8 Scrub Pads for Uncoated Pots and Pans Cast Iron Cooktops Grill Grates Oven Racks & BBQ Durable Long-Lasting
Scotch-Brite$7.504.8★11,849 rev
Amazon Basics Heavy Duty Dual-Sided Scrub Sponges Reusable 4.4 x 2.7 x 0.8 in Yellow/Green 6-Pack
Amazon Basics$3.564.5★9,765 rev
Scotch-Brite Heavy Duty Scrub Sponge 24 Kitchen Sponges Designed for Tough Messes in the Kitchen Lasts 3X Longer* Best for Cast Iron Skillets Outdoor Grills Flexible Durable & Strong
Scotch-Brite$21.354.8★2,101 rev
Newest
by launch date
SCRUBIT Scouring Pads - Heavy Duty Scrub Pads for Cleaning Dishes - Non-Scratch - Reusable - Green (50 Green)
SCRUBIT$16.71224 rev
ARCLIBER Cellulose Sponges Heavy Duty Scrub Kitchen Sponge Clean Tough Messes Without Scratching Pop Up Eco Sponges DIY Green (6 Pack) TBWS-10006-Gr
ARCLIBER$6.646,275 rev
Amazon Basics Heavy Duty Dual-Sided Scrub Sponges Reusable 4.4 x 2.7 x 0.8 in Yellow/Green 6-Pack
Amazon Basics$3.569,765 rev
Scotch-Brite Odor Resist Heavy Duty Scrub Sponge Dishwasher-Safe Kitchen sponges for Serious Scrubbing Multipurpose Dish Sponge for Stuck-On Messes 6 Scrubbing Sponges
Scotch-Brite$7.171,809 rev
Scotch-Brite Odor Resist Heavy Duty Scrub Sponge Dishwasher-Safe Kitchen sponges for Serious Scrubbing Multipurpose Dish Sponge for Stuck-On Messes 3 Scrubbing Sponges
Scotch-Brite$3.714,009 rev
Trending
90-day click momentumSCRUBIT Scouring Pads - Heavy Duty Scrub Pads for Cleaning Dishes - Non-Scratch - Reusable - Green (50 Green)
SCRUBIT$16.714.4★
Scotch-Brite(R) Heavy Duty Scrub Sponge (21ct.) by Scotch-Brite
Scotch-Brite$25.984.8★
ARCLIBER Cellulose Sponges Heavy Duty Scrub Kitchen Sponge Clean Tough Messes Without Scratching Pop Up Eco Sponges DIY Green (6 Pack) TBWS-10006-Gr
ARCLIBER$6.644.5★
Scotch-Brite Heavy Duty Scrub Sponge 6 Kitchen Sponges Designed for Tough Messes in the Kitchen that Last 3X Longer* Best for Cast Iron Skillets and Outdoor Grills Flexible Durable and Strong
Scotch-Brite$5.374.8★
Scotch-Brite Odor Resist Heavy Duty Scrub Sponge Dishwasher-Safe Kitchen sponges for Serious Scrubbing Multipurpose Dish Sponge for Stuck-On Messes 6 Scrubbing Sponges
Scotch-Brite$7.174.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.7% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Best deal”
“Cleans everything easily”
“Excellent product”
“Theyre durable, easy to use, and clean dishes quickly”
“As depicted”
“Easy to use”
“Effective”
“Decently thick and food doesnt get sticky and cling to them, theyre easy to clean off”
“the perfect strong sponge”
“The fit is great”
What buyers complain about
“Don't seem to last”
“had moldy smell”
“the item is so low quality that it struggles to function in the purpose its meant for”
“Not that great for cleaning compared to other sponges”
“not thickness”
“These were wet”
“False advertisement”
“half again as wide as the ones from the dollar store”
“disintegrates into flecks after 2-3 dish washing”
“Can't Absorb Liquid”