kitchen candle
Worth a lookShows low returns (0.7%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great$6.64–$42.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.31avg listing price — sweet spot $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Okay$221K$221K/yr · 218K searches
Review moat
Okay2,623.59avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.8%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
179
Top-5 brand share
97%
Open market
2%
- Mrs. MEYER'S88%
- Yankee Candle5%
- Mrs. Meyer's Clean Day2%
- 1OAK1%
- POOTES1%
- KTFKTF1%
- Open — no brand owns it (3 brands, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 34 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MRS. MEYERS CLEAN DAY Lavender Soy Candle Garden-Inspired Aromatherapy Homekeeping 35 Hour Burn Time Made with Essential Oils 7.2 oz Large Glass Jar Candles (Pack of 2)
Mrs. MEYER'S$19.314.4★14,550 rev
Mrs. Meyers Clean Day Soy Candle Lavender 7.2 Ounce
Mrs. MEYER'S$9.684.5★609 rev
MRS. MEYERS CLEAN DAY Soy Aromatherapy Candle 35 Hour Burn Time Made with Soy Wax and Essential Oils Honeysuckle 7.2 Oz
Mrs. MEYER'S$8.664.4★6,593 rev
MRS. MEYERS Clean Day Soy Aromatherapy Candle 25 Hour Burn Time Made with Soy Wax and Essential Oils Honeysuckle 4.9 oz
Mrs. MEYER'S$8.784.3★4,032 rev
MRS. MEYERS CLEAN DAY Scented Soy Candle Large Glass Basil 7.2 oz (Pack of 2)
Mrs. MEYER'S$22.404.3★6,137 rev
Newest
by launch date
MRS. MEYERS CLEAN DAY Premium Scented Oil Diffuser Kit Rain Water 1 warmer and .67 fl oz refill
Mrs. MEYER'S$7.981,324 rev
MRS. MEYERS CLEAN DAY Premium Scented Oil Diffuser Kit Lavender 1 warmer and .67 fl oz refill
Mrs. MEYER'S$9.631,324 rev
Scented Candles for Home 16oz Large Jar Scented Candle Lemon Verbena Soy Wax Candle with 100 Hour Burn Time Long Lasting Aromatherapy Candle for Home Fragrance Relaxation & Gift for Women/Men
POOTES$12.1916 rev
Yankee Candle Kitchen Spice Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$15.981,049 rev
KTFKTF Lemon Verbena Candle 14.1oz Large 3-Wick Soy Wax Candle Up to 80 Hours Burn Time Non-Toxic Aromatherapy Jar Candle with Essential Oils Citrus Scented Candle for Home
KTFKTF$22.7924 rev
Trending
90-day click momentumMRS. MEYERS Clean Day Soy Aromatherapy Candle 25 Hour Burn Time Made with Soy Wax and Essential Oils Honeysuckle 4.9 oz
Mrs. MEYER'S$8.784.3★
MRS. MEYERS CLEAN DAY Scented Soy Candle Large Glass Basil 7.2 oz (Pack of 2)
Mrs. MEYER'S$22.404.3★
MRS. MEYERS CLEAN DAY Premium Scented Oil Diffuser Kit Rain Water 1 warmer and .67 fl oz refill
Mrs. MEYER'S$7.984.3★
MRS. MEYERS CLEAN DAY Premium Scented Oil Diffuser Kit Lavender 1 warmer and .67 fl oz refill
Mrs. MEYER'S$9.634.3★
(Basil Lime & Mandarin) 100% Natural Soy Wax Candle by CoCo Benjamin - Highly Scented & Hand-Poured Luxury Candle - Clean Burning Cotton Wick
CoCo Benjamin$17.754.1★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Clean scent”
“quality of these candles”
“not expensive”
“Excellent Candles”
“For the price, value, and the longevity, this was a perfect purchase”
“Gave as Christmas gift”
“Great freshness”
“works as stated”
“Very clean”
“Its very strong”
What buyers complain about
“Does not smell good”
“A bit pricey”
“To small”
“weak even though I put it in small bathroom”
“Does not last long at all”
“Works a little too well”
“This candle is lower quality than no-name candles I've purchased for far less money”
“Not judging, Im simply allergic to cigarette smoke”
“it arrived leaking”
“The directions could be better”