Skip to content

kirkland protein bars

Skip it36/100

a concentrated shelf (top 5 take 87% of clicks) — kirkland protein bars doesn't clear our bar today.

Market/yr

$302K

Growth (1y)

+55.1%

Products

9

Brands

5

was 4 a year ago

Sellers

77

Price range

$13.59–$64.50

Returns

0.0%

Rating

4.4★

36/100

Skip it

Scored 36/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
15
×0.30
Growth
52
×0.30
Competition
5
×0.20
Quality gap
52
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 92 weeks — +55.1% year over year.
4K2KSpike '25Prime Day '25Spike '26Oct '24Jan '25May '25Aug '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.6×

Competition

82%KIRKLAND
  • KIRKLAND82%
  • Cemueo9%
  • Pure Protein4%
  • home stuff3%
  • Generic3%

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack. 5 brands and 77 sellers compete here.

Brands

5 rising

was 4 a year ago

Sellers

77

Top 5 brand share

100%

Product shelf

All 9 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Nutritional Content28%

“Pure Protein”

Taste-Overall27%

“Great chocolate taste”

Flavor10%

“Like the chocolate flavor”

Value For Money5%

“reasonably priced”

Quality-Overall5%

“Excellent product”

Ease Of Chewing/Swallowing3%

“Very chewy”

Sweetness2%

“Chocolatey”

Texture/Consistency-Overall2%

“Decent enough texture”

Ease Of Use1%

“Convenient snack”

Ingredients-Overall1%

“Good quality, clean ingredients”

What buyers complain about

Taste-Overall30%

“Tastes like cardboard”

Ease Of Chewing/Swallowing8%

“very chewy”

Nutritional Content7%

“I don't care how much protein it has in it If I can't eat it it's not worth buying”

Value For Money5%

“Bit pricy”

Texture/Consistency-Overall5%

“The texture is not good”

Flavor4%

“Flavor is not that good”

Stale/Rotten/Spoiled3%

“My guess is they'd passed through some extreme conditions that changed their characteristics”

Size-Overall3%

“They're getting smaller”

Hard Feel2%

“Not as soft as the peanut butter varieties”

Regulates Digestion2%

“Constipated”

Top return reasons

  • Taste-Overall24%
  • Value For Money17%
  • Flavor14%
  • Vegan/Organic8%
  • Product Condition6%
  • Certifications6%
  • Joint Pain4%
  • Stale/Rotten/Spoiled4%
  • Quality-Overall3%
  • Ingredients-Overall3%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.