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kirkland allergy medicine

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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 55Growth 44Conversion 98Competition 24Returns 100Price range 85Avg price 89Brand share 0Review moat 18Quality gap 15

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible16.2%

search→purchase rate — share of searches ending in a sale

Avg price

Great$20.68

avg listing price — sweet spot $15–$100

Price range

Great$9.60–$51.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$396K

$396K/yr · 118K searches

Growth

Okay+15.0%

90-day search growth — must beat 0% to launch

Competition

Bad71%

top-5 click share — a locked-up shelf

Review moat

Bad16,862.07

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

95

Top-5 brand share

100%

Open market

0%

  • KIRKLAND63%
  • ValuMeds19%
  • Amazon Basic Care16%
  • GoodMeds2%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$40K20%$79K30%$119K40%$158K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +15.0% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 2.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money31%

“Great deal”

Allergies18%

“Good allergy relief”

Efficiency11%

“it does a pretty great job”

Advertised Vs Actual Product11%

“As advertised”

Quality-Overall8%

“Just as good as the name brand”

Dosage3%

“dosage as my usual one”

Sinus Relief2%

“Sinus Relief”

Ease Of Chewing/Swallowing1%

“Great value and love that they are chewable for the kiddos with flavor”

Ingredients-Overall1%

“This has the exact same active ingredients”

Fever Relief1%

“these pills really help reduce symptoms”

What buyers complain about

Allergies29%

“my skin was itchy”

Functionality-Overall14%

“Not as effective as other brands”

Advertised Vs Actual Product6%

“Not as pictured”

Dosage5%

“No info on the dosage”

Sleep Quality3%

“It does not make me sleepy”

Value For Money3%

“Cheaper isnt always better unfortunately”

Side Effects2%

“This medicine made me sick”

Quality-Overall2%

“Not as good as the Name brands”

Durability1%

“will start to break at about 18 hours”

Strength1%

“Need stronger”