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kion protein powder

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A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 27Growth 16Conversion 93Competition 0Returns 100Price range 95Avg price 88Brand share 0Review moat 95Quality gap 58

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Review moat

Incredible93.33

avg incumbent reviews — the moat a new listing must climb

Price range

Incredible$64.55–$64.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great11.5%

search→purchase rate — share of searches ending in a sale

Avg price

Great$64.60

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$112K

$112K/yr · 15K searches

Growth

Bad-18.4%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

2

Top-5 brand share

100%

Open market

0%

  • Kion100%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$17K30%$34K45%$51K60%$67K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 99 weeks — -18.4% search growth over the last 90 days.
500300Prime Day '24Spike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Nutritional Content43%

“I really loved this protein”

Taste-Overall13%

“I really like the taste”

Regulates Digestion13%

“I never have bloating or upset stomach with this”

Heart Health13%

“Yummy and low cholesterol”

What buyers complain about

Value For Money20%

“This is absolutely unacceptable for the price point”

Stale/Rotten/Spoiled20%

“they sent me a rancid product whose expiry date is earlier than the one I was already using”

Smell20%

“almost has no smell”

Quality-Overall20%

“Quality is bad”