kill cliff
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Avg price
Incredible$36.47avg listing price — sweet spot $15–$100
Price range
Incredible$20.27–$75.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great40%top-5 click share — an open shelf
Market size
Good$698K$698K/yr · 385K searches
Review moat
Good874.17avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
3 falling
Sellers
16
Top-5 brand share
96%
Open market
0%
- Jocko Fuel84%
- Origin8%
- Kill Cliff5%
- --4%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 36 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jocko Fuel Test Booster for Men - Natural Endurance Stamina & Strength Booster - Muscle Builder for Men with Ginger Root Shilajit & Tongkat Ali 120ct (30 Servings)
Jocko Fuel$31.794.2★630 rev
Jocko Fuel Whey Protein Powder Chocolate Peanut Butter 22g Protein Digestive Enzymes + Probiotic Blend No Sugar Added with Essential Amino Acids + Electrolyte Minerals 25 Servings
Jocko Fuel$41.174.6★792 rev
Jocko Mlk 30g Grass Fed Protein Shakes No Added Sugar Protein Drinks KETO Friendly - Ready to Drink 12 FL Oz (Pack of 12) Chocolate
Jocko Fuel$40.434.4★1,450 rev
Jocko Fuel GO Energy Drinks Nitro Pop - 95mg Caffeine with Added Adaptogens Vitamin B12 & B6 & L Theanine for Mood & Focus Support No Sugar 12 Pack - Packaging May Vary
Jocko Fuel$33.294.4★84 rev
Jocko Fuel Whey Protein Powder Vanilla Milkshake 22g Protein Digestive Enzymes + Probiotic Blend No Sugar Added with Essential Amino Acids + Electrolyte Minerals 28 Servings
Jocko Fuel$41.724.6★1,122 rev
Newest
by launch date
Jocko Fuel Whey Protein Powder Fruity Cereal 22g Protein Digestive Enzymes + Probiotic Blend No Sugar Added with Essential Amino Acids + Electrolyte Minerals 26 Servings
Jocko Fuel$49.6045 rev
Jocko Vitamin D3 + K2
Jocko Fuel$23.534 rev
Jocko Fuel Muscle Drive Pro Series Mango Passionfruit HMB Di-Leucine EAAs Protects Lean Muscle Mass & Breakdown Aids Recovery Natural Appetite Suppressant No Bloat Zero Sugar 30 Servings
Jocko Fuel$75.481 rev
Jocko Fuel Digestive Enzymes - Full Spectrum Support Nutrient Absorption Gut Health Support Digestion Aid - 60 Capsules
Jocko Fuel$37.4231 rev
Jocko Mlk 30g Grass Fed Protein Shakes No Added Sugar Protein Drinks KETO Friendly - Ready to Drink 12 FL Oz (Pack of 12) Fruity Cereal
Jocko Fuel$43.83101 rev
Trending
90-day click momentum
Kill Cliff Energy Drink Joe Rogans Spicy Pineapple | Sugar-Free Keto-Friendly Gluten Free | Clean Energy Natural Caffeine Electrolytes & B Vitamins | Pre or Post- Workout Boost | 12 Fl Oz 12 Pack
Kill Cliff$34.594.4★
Jocko Fuel Whey Protein Powder Fruity Cereal 22g Protein Digestive Enzymes + Probiotic Blend No Sugar Added with Essential Amino Acids + Electrolyte Minerals 26 Servings
Jocko Fuel$49.604.6★
Jocko Vitamin D3 + K2
Jocko Fuel$23.534.4★
Jocko Fuel Muscle Drive Pro Series Mango Passionfruit HMB Di-Leucine EAAs Protects Lean Muscle Mass & Breakdown Aids Recovery Natural Appetite Suppressant No Bloat Zero Sugar 30 Servings
Jocko Fuel$75.485.0★
Jocko Fuel Digestive Enzymes - Full Spectrum Support Nutrient Absorption Gut Health Support Digestion Aid - 60 Capsules
Jocko Fuel$37.424.3★
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — -7.8% search growth over the last 90 days.Peak months: Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 6.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“No weird taste”
“Excellent protein shake”
“Nice chocolate flavor”
“These seem like a clean, well-made product”
“Good for the money”
“feel my energy levels have improved significantly”
“No junk ingredients”
“Blends well”
“mixes well”
“Very easy to use”
What buyers complain about
“very artificial tasting”
“Overpriced”
“Not as strong a flavor of that”
“These are not overly sweet”
“No correct ingredients”
“Below average protein”
“Didn't work for me”
“To me, it gives it that overly sweet/artificial sweetener taste”
“The only way i noticed the garlic strong odor is when i have it on an empty stomach”
“Gave me vertigo”