kids vitamins
Launch it73/100kids vitamins clears our launch bar: a $9.7M/yr market growing +145.6% with returns at 0.0%.
Market/yr
$9.7M
Growth (1y)
+145.6%
Products
37
Brands
13
was 16 a year ago
Sellers
646
Price range
$4.93–$26.97
Returns
0.0%
Rating
4.6★
Launch it
Scored 73/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +145.6% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.No pronounced peak months · busiest ÷ quietest = 1.4×
Competition
- MARYRUTH'S32%
- SmartyPants24%
- Lil Critters11%
- OLLY9%
- Amazon Basics6%
- Flintstones Vitamins4%
- Other (7 brands)12%
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen. 13 brands and 646 sellers compete here.
Brands
13 falling
was 16 a year ago
Sellers
646
Top 5 brand share
84%
Product shelf
All 37 tracked products in this niche.
SmartyPants Kids Multivitamin Gummies with Omega 3 DHA/EPA Vitamins D3 C B12 B6 A K and Zinc Gluten Free Clean Label Three Fruit Flavors 60 Gummies (30 Day Supply)
SmartyPants
$15.644.6★58,526 reviews
Lil Critters Gummy Vites Kids Multivitamin | 190 Gummies with Vitamins A B C D E | Assorted Fruit Flavors | Gluten and Dairy Free Childrens Daily Supplement
Lil Critters
$9.814.7★40,821 reviews
MARYRUTHS Kids Vitamins Multivitamin Sugar Free | 2 Month Supply | Kids Multivitamin Gummies | Multivitamin for Kids | Vitamin D | Vitamin C | Zinc | Vegan | Non-GMO | Gluten Free | 60 Count
MARYRUTH'S
$19.854.6★13,459 reviews
Amazon Basics Kids Multivitamin Gummies Cherry Strawberry & Orange Flavors 190 Count (Previously Solimo)
Amazon Basics
$8.514.8★11,263 reviews
MARYRUTHS Liquid Morning Multivitamin for Kids | Kids Multivitamin | Immune Support Supplement | Vitamin C | Vitamin D | Essential Nutrients | Vegan | 30-180 Servings | 15.22 fl oz
MARYRUTH'S
$22.334.6★678 reviews
MARYRUTHS Kids Vitamins | Multi | 1 Month Supply | Multivitamin Gummies for Ages 4+ | Multivitamin for Kids | Vegan | Only 2 Gummies a Day | 60 Count
MARYRUTH'S
$21.604.8★2,144 reviews
OLLY Kids Multivitamin & Probiotic Gummy Digestive Support Vitamins A D C E B Zinc Chewable Supplement Berry Flavored 50 Day Supply - 100 Count
OLLY
$14.914.7★18,216 reviews
SmartyPants Toddler Multivitamin Gummies Omega 3 (DHA/EPA) Vitamins D3 C Vitamin B12 B6 A K & Zinc Biotin Gluten Free Three Fruit Flavors 60 Count (30 Day Supply)
SmartyPants
$16.774.8★602 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Yummy Vitamins”
“Best tasting”
“Excellent product”
“Strong flavor”
“EASY TO CHEW”
“Value for money”
“the added probiotics are great”
“Clean ingredients”
“easy to store”
“helps to boost the immune system”
What buyers complain about
“Not tasty”
“All vitamins had melted”
“Horrible smell”
“Bad flavor to toddlers”
“Overpriced”
“too chewy”
“These are hard”
“Extremely sweet”
“Very sticky”
“iron overdose”
Top return reasons
- Vitamin25%
- Taste-Overall23%
- Leak-Proof11%
- Flavor10%
- Value For Money5%
- Smell5%
- Advertised Vs Actual Product2%
- Ingredients-Overall2%
- Functionality-Overall2%
- Age Suitability2%