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kids vitamin c

Worth a look54/100

kids vitamin c shows low returns (0.0%), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market/yr

$1.0M

Growth (1y)

+124.5%

Products

28

Brands

17

was 18 a year ago

Sellers

630

Price range

$7.87–$30.17

Returns

0.0%

Rating

4.7★

54/100

Worth a look

Scored 54/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
33
×0.30
Growth
68
×0.30
Competition
58
×0.20
Quality gap
21
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 102 weeks — +124.5% year over year.
18K9KPrime Day '24Spike '24Black Friday '24Spike '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.5×

Competition

37%MARYRUTH'S
  • MARYRUTH'S37%
  • Nature Made13%
  • Amazon Basics8%
  • Lil Critters7%
  • CHILDLIFE ESSENTIALS7%
  • Renzo's7%
  • Other (11 brands)23%

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them. 17 brands and 630 sellers compete here.

Brands

17 falling

was 18 a year ago

Sellers

630

Top 5 brand share

71%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 28 tracked products in this niche.

MARYRUTHS Organic Toddler Vitamin C Drops for Immunity | Ages 1-3 Years | 15 mg Per Serving | Vitamin C for Immune Support & Overall Health | Vegan | Sugar Free | Gluten Free | Non-GMO | 30 Servings

MARYRUTHS Organic Toddler Vitamin C Drops for Immunity | Ages 1-3 Years | 15 mg Per Serving | Vitamin C for Immune Support & Overall Health | Vegan | Sugar Free | Gluten Free | Non-GMO | 30 Servings

MARYRUTH'S

$11.754.8★4,683 reviews

Nature Made Kids First Vitamin C Gummies for Kids Dietary Supplement for Immune Support 110 Gummies 110 Day Supply

Nature Made Kids First Vitamin C Gummies for Kids Dietary Supplement for Immune Support 110 Gummies 110 Day Supply

Nature Made

$9.574.8★3,809 reviews

MARYRUTHS USDA Organic Kids Vitamin C Drops Vegan Vitamin C Immune Support Supplement for Ages 4-13 | Immune Support & Overall Health | Vitamin C from Organic Acerola Fruit Extract | 2oz

MARYRUTHS USDA Organic Kids Vitamin C Drops Vegan Vitamin C Immune Support Supplement for Ages 4-13 | Immune Support & Overall Health | Vitamin C from Organic Acerola Fruit Extract | 2oz

MARYRUTH'S

$14.684.8★1,864 reviews

Amazon Basics Kids Vitamin C 125mg Gummies Orange Flavor Soft Chew 60 Count Immune Health Vegetarian 2 Month Supply (Previously Solimo)

Amazon Basics Kids Vitamin C 125mg Gummies Orange Flavor Soft Chew 60 Count Immune Health Vegetarian 2 Month Supply (Previously Solimo)

Amazon Basics

$7.874.8★5,651 reviews

Renzos Invincible Kids Vitamin C with Elderberry Vitamin C and Zinc Dissolvable Kids Vitamins for Immune Support Sugar-Free Melty Tabs Orange Flavor 60-Count (1-2 Month Supply)

Renzos Invincible Kids Vitamin C with Elderberry Vitamin C and Zinc Dissolvable Kids Vitamins for Immune Support Sugar-Free Melty Tabs Orange Flavor 60-Count (1-2 Month Supply)

Renzo's

$17.414.7★1,291 reviews

Lil Critters Kids Immune C | Vitamin C and Zinc Gummies | 190 Count | Assorted Fruit Flavors | Gluten and Dairy Free Childrens Gummy Supplement

Lil Critters Kids Immune C | Vitamin C and Zinc Gummies | 190 Count | Assorted Fruit Flavors | Gluten and Dairy Free Childrens Gummy Supplement

Lil Critters

$10.684.6★6,962 reviews

MARYRUTHS Kids Vitamin C Gummies | Supplement for Immune Support & Overall Health | Immune Support Supplement | Vitamin C for Kids Ages 4+ | USDA Organic | Vegan | Non-GMO | 60 Servings

MARYRUTHS Kids Vitamin C Gummies | Supplement for Immune Support & Overall Health | Immune Support Supplement | Vitamin C for Kids Ages 4+ | USDA Organic | Vegan | Non-GMO | 60 Servings

MARYRUTH'S

$19.394.8★429 reviews

Emergen-C Kidz Crystals On-the-Go Emergen-C Immune Support Supplement with Vitamin C B Vitamins Zinc and Manganese Sparkly Strawberry Stocking Stuffer - 56 Stick Packs

Emergen-C Kidz Crystals On-the-Go Emergen-C Immune Support Supplement with Vitamin C B Vitamins Zinc and Manganese Sparkly Strawberry Stocking Stuffer - 56 Stick Packs

Emergen-C

$20.904.8★1,891 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall23%

“Taste really good. honey”

Vitamin19%

“Great tasting and strong vitamins”

Immunity Booster9%

“Great immune support”

Flavor7%

“Nice and soft flavor”

Quality-Overall7%

“Excellent product”

Cold Relief5%

“It also relieves the flu”

Ease Of Use4%

“They're pretty handy”

Value For Money4%

“the price is right”

Ease Of Chewing/Swallowing3%

“easy to swallow”

Nutritional Content2%

“Staying healthy”

What buyers complain about

Taste-Overall14%

“does not taste good enough for kids to take”

Vitamin9%

“BLOB OF VITAMINS”

Adhesion/Stickiness7%

“Stickyyyy”

Sweetness4%

“No overly sweetened either”

Quality-Overall4%

“Garbage”

Flavor3%

“Do not get orange vanilla flavor, very gross”

Sour3%

“A little sour”

Value For Money2%

“Could be cheaper”

Stuck/Fused Together2%

“they come stuck together in the bottle”

Nutritional Content2%

“Overall they are very picky when comes to any supplements”

Top return reasons

  • Vitamin50%
  • Dosage10%
  • Leak-Proof10%
  • Adhesion/Stickiness10%
  • Value For Money10%
  • Vegan/Organic10%

Data scraped July 5, 2026 · Marketplace baseline: 4.4★ avg rating · $22.72 median price · 2.2% median returns across 14,813 tracked niches.