kids multivitamin and probiotic
Skip it42/100a concentrated shelf (top 5 take 85% of clicks) — kids multivitamin and probiotic doesn't clear our bar today.
Market/yr
$567K
Growth (1y)
+118.0%
Products
10
Brands
2
was 6 a year ago
Sellers
621
Price range
$11.09–$20.58
Returns
0.0%
Rating
4.7★
Skip it
Scored 42/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 103 weeks — +118.0% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.No pronounced peak months · busiest ÷ quietest = 1.8×
Competition
- OLLY94%
- Culturelle6%
- Other0%
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack. 2 brands and 621 sellers compete here.
Brands
2 falling
was 6 a year ago
Sellers
621
Top 5 brand share
100%
Product shelf
All 10 tracked products in this niche.
OLLY Kids Multivitamin & Probiotic Gummy Digestive Support Vitamins A D C E B Zinc Chewable Supplement Berry Flavored 50 Day Supply - 100 Count
OLLY
$14.914.7★18,216 reviews
OLLY Kids Multivitamin & Probiotic Gummy Digestive Support Vitamins A D C E B Zinc Chewable Supplement Berry Flavored 35 Day Supply - 70 Count
OLLY
$11.174.7★18,216 reviews
OLLY Kids Multivitamin Gummy Overall Health and Immune Support * Vitamins and Minerals A C D E Bs and Zinc Kids Chewable Supplement Sour Fruity Punch Flavored 70 or 35 Day Supply - 70 Count
OLLY
$11.094.8★2,714 reviews
OLLY Kids Multivitamin Gummy Worms Overall Health and Immune Support Vitamins and Minerals A C D E Bs and Zinc Kids Chewable Supplement Sour Fruit Punch 45 Day Supply - 100 Count
OLLY
$15.464.8★2,714 reviews
OLLY Kids Multivitamin & Probiotic Gummy Digestive Support Vitamins A D C E B Zinc Chewable Supplement Berry Flavor 60 day supply - 120 Count
OLLY
$20.584.7★1,679 reviews
OLLY Kids Immunity Gummy Immune Support Wellmune Elderberry Vitamin C Zinc Chewable Supplement Cherry - 50 Count
OLLY
$12.364.6★4,633 reviews
Culturelle Kids Complete Chewable Multivitamin + Probiotic For Kids Ages 3+ 50 Count Digestive Health Oral Health & Immune Support - With 11 Vitamins & Minerals including Vitamin C D3 & Zinc
Culturelle
$19.984.8★6,076 reviews
Culturelle Kids Probiotic Gummies for Ages 2+ - Peach-Orange & Mixed Berry Flavors - Digestive & Immune Support with Lutein for Eye Health 60 Count
Culturelle
$16.114.7★1,501 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great vitamin”
“Good taste”
“Great flavor”
“The Olly brand seem to be well made and priced”
“packed with lots of nutrients”
“Great price”
“Dont hard to chew”
“Helps keep calm”
“Good night sleep”
“They dont have any odd smell”
What buyers complain about
“Dont taste good”
“There is a tradeoff between a couple of vitamins that this brand lacks”
“Way too chewy and expired”
“Didnt work”
“These are hard”
“My 2yo didn't care for the flavor of these”
“Low/No sugar=yes”
“It caused her to have severe stomach upset with diarrhea”
“quality appears to be very low.”
“These were stale upon arrival”
Top return reasons
- Vitamin24%
- Taste-Overall24%
- Value For Money12%
- Stuck/Fused Together6%
- Ingredients-Overall6%
- Ease Of Use6%
- Age Suitability6%
- Adhesion/Stickiness6%
- Advertised Vs Actual Product3%
- Hard Feel3%