kids ice packs
Worth a lookShows low returns (0.7%), but prices mostly outside the sweet spot ($5.99–$18.34) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Market size
Good$446K$446K/yr · 607K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Okay+18.5%90-day search growth — must beat 0% to launch
Avg price
Okay$11.58avg listing price — sweet spot $15–$100
Review moat
Okay2,586.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$5.99–$18.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
19
Top-5 brand share
74%
Open market
21%
- Hilph39%
- REVIX14%
- Magic Gel11%
- SEIWEHIDO5%
- Dr. Brown's5%
- Ruheaou5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 26 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hilph Kids Ice Packs for Boo Boos - FSA Eligible HSA 3 Pack Gel Ice Packs for Toddlers & Children Injuries Reusable Soft Small Hot & Cold Pack for Bumps Bruises Fever Get Well Gifts
Hilph$8.674.6★6,548 rev
REVIX Kids Ice Packs - Reusable Gel Cold Packs for Toddlers and Babies Soft Cloth Covers with 4 Cute Animal Designs Hot & Cold Compress for Comfort Soothing Relaxation and Everyday Bumps
REVIX$18.344.9★438 rev
Magic Gel Kids Ice Packs for Boo Boos - Pack of 4 - Reusable Soft Ice Packs for Kids - Small Squishy Gel Pack for Baby or Toddler - Fun Cute Monster Design
Magic Gel$9.844.4★17,054 rev
Hilph Kids Ice Packs for Boo Boos Reusable Toddler Ice Packs for Children & Baby Injuries 4 Cute Small Ice Pack for Pain Relief Bump Bruise First Aid Hot & Cold Compress for Body Pain Relief
Hilph$9.894.6★313 rev
Gel Ice Pack for Injuries 2 Packs Cute Reusable Hot Cold Gel Packs for Fever Pain Relief Wisdom Teeth First Aid and Neck Head Arms Legs Knee Ankle
SEIWEHIDO$7.814.4★2,138 rev
Newest
by launch date
Kids Boo Boo Ice Packs for Injuries Teething Bumps & Bruises | 8 Small Reusable Gel Cold Compress for Instant Pain Relief | Child-Safe First Aid Cooling Pads (8 Color Star Design)
Generic$8.7923 rev
Hilph Kids Ice Packs for Boo Boos 6 Pcs Small Gel Ice Packs for Injuries Reusable for Kids Baby Toddlers with Ocean Theme Mini Hot Cold Compress Recovery for Body Pain Relief Bumps Bruises
Hilph$10.2474 rev
Kids Ice Pack - 8 Vibrant Colors Reusable Soft Gel Cold Compress for Children | Flexible Injury Relief for Swelling Bumps & Bruises
Ruheaou$8.4264 rev
Reusable Boo Boo Ice Packs for Kids - Non-Toxic Cold Compress for Bumps & Injuries 5-Pack Colorful Kids Ice Packs (BPA-Free Child-Safe)
Ruheaou$9.02108 rev
Comfytemp Kids Ice Packs for Boo Boo Small Gel Ice Pack for Injuries Reusable Mini Hot Cold Compress for Pain Relief Toddler Toothache Headache Bumps Bruises First Aid - 6 PCS - Vehicle
Comfytemp$7.92101 rev
Trending
90-day click momentumHilph Kids Ice Packs for Boo Boos 6 Pcs Small Gel Ice Packs for Injuries Reusable for Kids Baby Toddlers with Ocean Theme Mini Hot Cold Compress Recovery for Body Pain Relief Bumps Bruises
Hilph$10.244.5★
Hilph Kids Ice Packs for Boo Boos FSA Eligible HSA Approved 3 Gel Toddler Cold Packs with Cute Cover for Injuries Reusable Hot Cold Compress for Pain Relief Toothache Wisdom Teeth Fever
Hilph$14.364.7★
Boo Boo Ice Packs Ice Packs Hot Cold Ice Pack Cold Therapy and Pain Relief for Minor Cuts Pain Relief for Injuries Reusable Ice Pack (K)
Soulagers$9.354.5★
Hilph Kids Ice Packs for Boo Boos Reusable 3 Pack Gel Ice Packs for Toddlers & Children Injuries Reusable Soft Small Hot & Cold Pack for Bumps Bruises Fever Get Well Gifts
Hilph$8.424.6★
Hilph Kids Ice Packs for Boo Boos Reusable Toddler Ice Packs for Children & Baby Injuries 4 Cute Small Ice Pack for Pain Relief Bump Bruise First Aid Hot & Cold Compress for Body Pain Relief
Hilph$9.894.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +18.5% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fits every need”
“Excellent product”
“Easy to use”
“Does the job”
“It stays cold for a good amount of time”
“quite durable”
“Cute designs”
“They are colorful”
“Very soft, perfect size for little hands”
“Very comfortable”
What buyers complain about
“Do not last”
“These were bigger than I expected”
“one of them is leaking”
“Not well made”
“I wish the coldness lasted a bit longer”
“Not even in a cooler”
“very small and don't last long either frozen or when heated”
“Fragile”
“Not worth the money”
“Not as comfortable as I'd like”