kids first aid
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.34avg listing price — sweet spot $15–$100
Price range
Good$6.03–$29.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,064.91avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$86K$86K/yr · 59K searches
Competition
Bad84%top-5 click share — a locked-up shelf
Growth
Bad-43.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
43
Top-5 brand share
100%
Open market
0%
- Mucinex80%
- Dimetapp9%
- Nature's Way4%
- Genexa3%
- Boiron3%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mucinex Childrens Mighty Chews Kids Cough Medicine Daytime And Nighttime Value Pack Easy to Dose Cough Suppressant For Kids with Dextromethorphan Mixed Berry Flavor 32 Medicated Chewable Tablets
Mucinex$20.814.2★1,003 rev
Mucinex Childrens Chest Congestion Expectorant and Cough Suppressant Mini-Melts Orange Cream 12 Count (Packaging May Vary)
Mucinex$9.244.7★1,510 rev
Mucinex Childrens Mighty Chews Cold and Flu Medicine Easy to Dose Childrens Acetaminophen & Dextromethorphan Kids Cough Medicine Ages 6+ Mixed Berry Flavor 16 Medicated Chewable Tablets
Mucinex$13.154.3★391 rev
Childrens Dimetapp Fast-Acting Chewable Cough & Allergy Medicine Antihistamine Cough Suppressant Grape Flavor Relieves Cough Itchy Throat Sneezing & Runny Nose 24 Chewable Tablets
Dimetapp$8.914.8★761 rev
Mucinex Childrens Mighty Chews Nighttime Cold and Flu Medicine Childrens Acetaminophen Dextromethorphan & Doxylamine Succinate Kids Cough Medicine Ages 6+ 16 Medicated Chewable Tablets
Mucinex$12.914.3★130 rev
Newest
by launch date
Mucinex Childrens Mighty Chews Cold and Flu Medicine Daytime and Nighttime Value Pack Kids Cold Medicine Kids Cough Medicine Ages 6+ Mixed Berry Flavor 32 Medicated Chewable Tablets
Mucinex$21.9913 rev
Mucinex Childrens Mighty Chews Cold and Flu Medicine Easy to Dose Childrens Acetaminophen & Dextromethorphan Kids Cough Medicine Ages 6+ Mixed Berry Flavor 16 Medicated Chewable Tablets
Mucinex$13.15391 rev
Mucinex Childrens Mighty Chews Nighttime Cold and Flu Medicine Childrens Acetaminophen Dextromethorphan & Doxylamine Succinate Kids Cough Medicine Ages 6+ 16 Medicated Chewable Tablets
Mucinex$12.91130 rev
Mucinex Childrens Mighty Chews Kids Cough Medicine Daytime And Nighttime Value Pack Easy to Dose Cough Suppressant For Kids with Dextromethorphan Mixed Berry Flavor 32 Medicated Chewable Tablets
Mucinex$20.811,003 rev
Childrens Dimetapp Fast-Acting Chewable Cough & Allergy Medicine Antihistamine Cough Suppressant Grape Flavor Relieves Cough Itchy Throat Sneezing & Runny Nose 24 Chewable Tablets
Dimetapp$8.91761 rev
Trending
90-day click momentumMucinex Childrens Mighty Chews Cold and Flu Medicine Daytime and Nighttime Value Pack Kids Cold Medicine Kids Cough Medicine Ages 6+ Mixed Berry Flavor 32 Medicated Chewable Tablets
Mucinex$21.994.5★
Childrens Dimetapp Cold & Cough Value Pack Antihistamine Kids Cough Medicine Grape Flavor (2) 4 Oz Bottles Packaging May Vary.
Dimetapp$10.134.8★
Natures Way Umcka Kids Cold Relief Chewables Homeopathic Cold Medicine and Remedy Shortens & Reduces Severity of Cough Congestion & Sore Throat for Children Ages 6+ Cherry Flavored 10 Count
Nature's Way$6.034.6★
Mucinex Childrens Chest Congestion Expectorant and Cough Suppressant Mini-Melts Orange (Packaging May Vary) (Pack of 3)
Mucinex$29.654.8★
Mucinex Childrens Mighty Chews Nighttime Cold and Flu Medicine Childrens Acetaminophen Dextromethorphan & Doxylamine Succinate Kids Cough Medicine Ages 6+ 16 Medicated Chewable Tablets
Mucinex$12.914.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -43.9% search growth over the last 90 days.Peak months: Feb, Mar, Oct · busiest ÷ quietest = 2.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Helps cough in kids”
“Taste amazing, easy for kids to take”
“Easy to use”
“Amazing product very effective”
“the flavor helps”
“Overall, this is a practical cold and flu medicine for families with kids”
“No complaints”
“Nice and chewy”
“Good value”
“Easy to dose and child approved”
What buyers complain about
“Gross taste”
“Awful flavor”
“Also, there wasnt many pills in the box”
“Not worth the money”
“These are not chewable tablets”
“had a weird texture”
“Tastes like horrible cough medicine”
“Not sure if it works”
“My kids hate the taste of cold medicine”
“Based on other forms of the active ingredients in this product, this product at the time of the review is the most expensive cost per dose, by far”