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kids calcium

Worth a look57/100

kids calcium shows low returns (0.0%), but a small market ($444K/yr) keeps it on the watch list.

Market/yr

$444K

Growth (1y)

+228.2%

Products

27

Brands

22

was 17 a year ago

Sellers

575

Price range

$9.84–$52.62

Returns

0.0%

Rating

4.5★

57/100

Worth a look

Scored 57/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
22
×0.30
Growth
80
×0.30
Competition
61
×0.20
Quality gap
41
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +228.2% year over year.
11K5KPrime Day '24Spike '25Prime Day '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.5×

Competition

17%Lil Critters
  • Lil Critters17%
  • SmartyPants10%
  • MARYRUTH'S9%
  • ChiQwench8%
  • CHILDLIFE ESSENTIALS7%
  • Nextdia7%
  • Other (16 brands)42%

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them. 22 brands and 575 sellers compete here.

Brands

22 rising

was 17 a year ago

Sellers

575

Top 5 brand share

51%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 27 tracked products in this niche.

Lil Critters Kids Calcium and Vitamin D3 Gummies | 120 Gummy Vitamins | Assorted Fruit Flavors | Gluten Free Childrens Bone & Teeth Supplement

Lil Critters Kids Calcium and Vitamin D3 Gummies | 120 Gummy Vitamins | Assorted Fruit Flavors | Gluten Free Childrens Bone & Teeth Supplement

Lil Critters

$12.874.6★465 reviews

SmartyPants Kids Bone Support 4-in-1 Gummies with Calcium Vitamin D3 K2 & Phosphorus for Growing Bones Strawberry Mango 60 Count (30 Day Supply)

SmartyPants Kids Bone Support 4-in-1 Gummies with Calcium Vitamin D3 K2 & Phosphorus for Growing Bones Strawberry Mango 60 Count (30 Day Supply)

SmartyPants

$20.184.6★58 reviews

MARYRUTHS Organics Calcium with Vitamin D & Vitamin K2 2 Month Supply Calcium Supplement Supports Bone Health & Joint Support with Vitamins D3 K2 Gummies Vegan Non-GMO Gluten Free 60 Count

MARYRUTHS Organics Calcium with Vitamin D & Vitamin K2 2 Month Supply Calcium Supplement Supports Bone Health & Joint Support with Vitamins D3 K2 Gummies Vegan Non-GMO Gluten Free 60 Count

MARYRUTH'S

$25.524.2★4,865 reviews

Kids Calcium Gummies + D3 & Magnesium for 4+ with Calcium Citrate Calcium Gluconate Calcium Lactate Probiotics & Prebiotics for Children Bone Health Muscle Support Digestive Health Sugar Free 60Cts

Kids Calcium Gummies + D3 & Magnesium for 4+ with Calcium Citrate Calcium Gluconate Calcium Lactate Probiotics & Prebiotics for Children Bone Health Muscle Support Digestive Health Sugar Free 60Cts

Nextdia

$25.274.6★324 reviews

Natures Way Kids Growing Bones & Muscles Gummies Kids Supporting Healthy Bone & Muscle Development with Calcium Magnesium Vitamins D3 & K1* Ages 2+ Berry Flavored 60 Gummies

Natures Way Kids Growing Bones & Muscles Gummies Kids Supporting Healthy Bone & Muscle Development with Calcium Magnesium Vitamins D3 & K1* Ages 2+ Berry Flavored 60 Gummies

Nature's Way

$11.324.4★1,402 reviews

ChiQwench 500 MG Calcium Supplement with Vitamin D3 & K2 Zinc Magnesium & Prebiotics. Kids Vitamins for Kids Height. Bone Strength High Absorption Orange Chewables Non-GMO Gluten Free 60 Tabs

ChiQwench 500 MG Calcium Supplement with Vitamin D3 & K2 Zinc Magnesium & Prebiotics. Kids Vitamins for Kids Height. Bone Strength High Absorption Orange Chewables Non-GMO Gluten Free 60 Tabs

ChiQwench

$24.324.7★193 reviews

Renzos Hercules Healthy Growth Calcium Supplement with Vitamin D3 K2 & Aquamin - Vitamins for Kids Height Ages 2+ Dissolvable 60 Grape-Flavored Melty Tabs

Renzos Hercules Healthy Growth Calcium Supplement with Vitamin D3 K2 & Aquamin - Vitamins for Kids Height Ages 2+ Dissolvable 60 Grape-Flavored Melty Tabs

Renzo's

$18.974.7★405 reviews

CHILDLIFE ESSENTIALS Liquid Calcium Supplement for Kids - Baby & Toddler Calcium with Magnesium Zinc and Vitamin D 3 - Orange Flavor 16 fl oz (1 Pack)

CHILDLIFE ESSENTIALS Liquid Calcium Supplement for Kids - Baby & Toddler Calcium with Magnesium Zinc and Vitamin D 3 - Orange Flavor 16 fl oz (1 Pack)

CHILDLIFE ESSENTIALS

$18.474.5★2,199 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall17%

“The gummies taste good”

Vitamin13%

“Excellent vitamins”

Flavor10%

“The grape flavor is pleasant”

Calcium7%

“Really great tasting Calcium supplement gummies”

Ease Of Chewing/Swallowing6%

“I love chewable”

Nutritional Content5%

“theyve been a great addition to our daily health regimen”

Quality-Overall4%

“trusted brand, good for kids”

Ingredients-Overall4%

“have clean ingredients”

Ease Of Use3%

“Very convenient and great value for the price”

Value For Money3%

“Great value for money”

What buyers complain about

Taste-Overall18%

“Taste is off-putting”

Sweetness8%

“Too sugary”

Texture/Consistency-Overall5%

“weird texture”

Value For Money4%

“Waste of money”

Flavor4%

“And the flavor is off-putting”

Calcium4%

“that stated that recent research found that D3 does not help the absorption of calcium”

Ease Of Chewing/Swallowing3%

“NOT a gummy chew”

Smell3%

“Chemical smell”

Vitamin2%

“which has been a problem with other chewable vitamins in the past”

Size-Overall2%

“The pills are too big for children”

Top return reasons

  • Taste-Overall35%
  • Flavor25%
  • Advertised Vs Actual Product10%
  • Calcium10%
  • Product Condition5%
  • Age Suitability5%
  • Value For Money5%
  • Functionality-Overall5%

Data scraped July 5, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.