keto shake
Skip itSoft demand (-12.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$31.36avg listing price — sweet spot $15–$100
Price range
Incredible$16.77–$56.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay$133K$133K/yr · 123K searches
Review moat
Bad6,231.89avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
506
Top-5 brand share
85%
Open market
9%
- KETO SCIENCE37%
- Ketologic20%
- SlimFast12%
- Atkins8%
- Left Coast Performance8%
- Keto Chow7%
- Open — no brand owns it (5 brands, 9%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Keto Science Keto Shake Powder Chocolate Meal Replacement with MCT Oil Collagen Protein Keto Diet Supplement for Weight Loss 14 Servings
KETO SCIENCE$23.684.4★6,923 rev
Keto Science Ketogenic Meal Shake Vanilla Dietary Supplement Keto Protein Rich in MCTs and Protein Packed with Collagen Vitamins and Minerals Keto and Paleo Friendly Weight Loss (14 servings) 20.83Oz
KETO SCIENCE$20.514.4★4,169 rev
KetoLogic Keto Meal Replacement Shake Powder for Optimal Results + MCT Oil + Grass-Fed Whey - Perfectly Formulated Macros for Ketosis - 20 Servings - Chocolate
Ketologic$35.294.4★993 rev
SlimFast Keto Meal Replacement Shake Fudge Brownie Batter Low Carb Keto Protein Powder with Collagen & Whey No Sugar Added Gluten Free Weight Loss Support 10-Serving Canister
SlimFast$19.784.4★8,998 rev
Ketologic Keto Meal Replacement Shake Powder for Optimal Results + MCT Oil + Grass-Fed Whey - Perfectly Formulated Macros for Ketosis - 20 Servings - Vanilla
Ketologic$35.574.4★456 rev
Newest
by launch date
Flimeal Variety Pack Protein Shake 20g+ Protein Low Sugar Keto-Friendly Meal Replacement Shake With Crunchy Protein Balls (14 Servings Variety)
FLIMEAL$56.8397 rev
Keto Chow Chocolate Meal Replacement Shake Powder Nutritionally Complete Low Carb Meal High Protein Breakfast or Lunch Replacement Gluten Free Keeps You Full for Hours 3 Meals
Keto Chow$16.7743 rev
Keto Chow Essentials Kit Meal Replacement Shake Powders Nutritionally Complete Low Carb Meal High Protein Breakfast or Lunch Replacement Gluten Free Keeps You Full for Hours 6 Flavors
Keto Chow$42.02251 rev
Keto Science Ketogenic Meal Shake Energy Boosting MCTs Supports Weight Loss Keto and Paleo Friendly High Fat with MCTs Vanilla Flavor 28 Servings 2 Pack
KETO SCIENCE$44.8792 rev
Atkins Strawberry Flavored Protein Shake High Protein Low Glycemic Low Sugar and Low Carb Keto Friendly Gluten Free 12 Count
Atkins$18.056,199 rev
Trending
90-day click momentumFlimeal Variety Pack Protein Shake 20g+ Protein Low Sugar Keto-Friendly Meal Replacement Shake With Crunchy Protein Balls (14 Servings Variety)
FLIMEAL$56.834.2★
SlimFast Keto Meal Replacement Powder Keto Meal Replacement Shake Low Carb Whey Protein Collagen Protein Grass Fed Butter Weight Loss Shakes Powder Gluten Free Vanilla Cake Batter 10 Servings
SlimFast$16.954.2★
Ketologic Keto Meal Replacement Shake Powder for Optimal Results + MCT Oil + Grass-Fed Whey - Perfectly Formulated Macros for Ketosis - 20 Servings - Vanilla
Ketologic$35.574.4★
Keto Chow Essentials Kit Meal Replacement Shake Powders Nutritionally Complete Low Carb Meal High Protein Breakfast or Lunch Replacement Gluten Free Keeps You Full for Hours 6 Flavors
Keto Chow$42.024.2★
Atkins Strawberry Flavored Protein Shake High Protein Low Glycemic Low Sugar and Low Carb Keto Friendly Gluten Free 12 Count
Atkins$18.054.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 6.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely delicious”
“A good supplement”
“Rich flavor”
“Great variety something for everyone”
“Worth it”
“Mixes great”
“Mixes well”
“Good- convenient”
“Better than I was expecting”
“chocolate is the way to go for me”
What buyers complain about
“Tastes awful”
“The flavour is just wrong”
“Overpriced”
“Spoil protein shake”
“Doesn't mix well”
“Weird gritty texture”
“A little on the sweet side for me”
“Using Stevia in the same concentrations as real sugar seems to be the problem”
“Very watery”
“The container is bigger than I thought”