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keto powder

Skip it40/100

a small market ($83K/yr) — keto powder doesn't clear our bar today.

Market/yr

$83K

Growth (1y)

+77.5%

Products

15

Brands

8

was 5 a year ago

Sellers

27

Price range

$20.40–$47.40

Returns

0.0%

Rating

4.2★

40/100

Skip it

Scored 40/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
4
×0.30
Growth
58
×0.30
Competition
24
×0.20
Quality gap
67
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +77.5% year over year.
4K2KSpike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Sep, Oct · busiest ÷ quietest = 2.9×

Competition

70%Hi-Lyte
  • Hi-Lyte70%
  • KETO SCIENCE12%
  • Ketologic5%
  • Orgain3%
  • Sports Research3%
  • Dr. Berg Nutritionals3%
  • Other (2 brands)5%

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack. 8 brands and 27 sellers compete here.

Brands

8 rising

was 5 a year ago

Sellers

27

Top 5 brand share

92%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 15 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall24%

“Absolutely delicious”

Quality-Overall12%

“With getting a 4th time the quality is consistent”

Flavor7%

“Enjoyed chocolate flavored”

Nutritional Content6%

“It provides me with the nutrition”

Solubility4%

“Mixes well”

Ingredients-Overall3%

“Pure ingredients”

Value For Money3%

“Worth the purchase”

Muscle Pain Relief3%

“Helps with muscle cramping”

Energy Level3%

“energy”

Sweetness2%

“The flavor is refreshing without being overly sweet”

What buyers complain about

Taste-Overall20%

“tastes very fake”

Flavor9%

“Artificial flavors are added”

Sweetness9%

“Too Sweet”

Solubility6%

“Doesn't dissolve well”

Value For Money4%

“Very Pricey”

Acid Regulator/Stomach Ache Relief2%

“I really can't stomach it anymore”

Ingredients-Overall2%

“New formulation is terrible”

Side Effects1%

“had severe heartburn”

Smell1%

“This has a weird smell”

Quality-Overall1%

“Utter garbage compared to prior hilyte ultimate daily hydration product”

Top return reasons

  • Taste-Overall43%
  • Ingredients-Overall14%
  • Leak-Proof14%
  • Functionality-Overall14%
  • Value For Money14%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.72 median price · 2.2% median returns across 14,725 tracked niches.