just ingredients protein powder
Launch itA $7.8M/yr market growing +15.1% this quarter with returns at 0.0% — clears our launch bar.
Market size
Incredible$7.8M$7.8M/yr · 3.0M searches
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Price range
Incredible$22.91–$76.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$48.10avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,320.54avg incumbent reviews — the moat a new listing must climb
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Growth
Okay+15.1%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
567
Top-5 brand share
97%
Open market
1%
- Truvani39%
- Ballerina Farm23%
- JUST INGREDIENTS20%
- Levels Nutrition12%
- Flexfinity3%
- FlavCity2%
- Open — no brand owns it (1 brand, 1%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Truvani Organic Plant Based Protein Powder | Vanilla | 20g Pea Protein | 18 Servings | Vegan & Keto | Gluten & Dairy Free | Low Carb | No Added Sugar
Truvani$39.154.2★1,367 rev
Ballerina Farm Grass Fed Whey Protein Powder Vanilla Bean 24g Protein with Collagen Peptides Bovine Colostrum Hemp Hearts & Prebiotic Fiber No Added Sugar or Artificial Ingredients 20 Servings
Ballerina Farm$59.454.5★225 rev
Levels Grass Fed Whey Protein Powder No Artificials 24G of Protein Vanilla Bean 2LB
Levels Nutrition$40.374.5★6,847 rev
Truvani Organic Vegan Protein Powder | Chocolate | 20g Plant Based Pea Protein | 18 Servings | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar
Truvani$39.774.3★750 rev
Ballerina Farm Grass Fed Whey Protein Powder 4 Flavor Variety Pack 24g Protein with Collagen Peptides Bovine Colostrum Hemp Hearts & Prebiotic Fiber No Artificial Ingredients 12 Servings
Ballerina Farm$48.584.4★185 rev
Newest
by launch date
JUST INGREDIENTS Protein Powder Sample Pack 10 Single Serve Stick Packs Grass-Fed Whey Protein 22-24g Protein No Sugar Added No Artificial Sweeteners Gluten-Free Keto-Friendly
JUST INGREDIENTS$47.46154 rev
Just Ingredients Vanilla Bean Protein Powder Smooth Clean Protein Blend | Flexfinity Shake Kit with Cup Straw & Stirrer
Flexfinity$44.8021 rev
Ballerina Farm Grass Fed Whey Protein Powder 4 Flavor Variety Pack 24g Protein with Collagen Peptides Bovine Colostrum Hemp Hearts & Prebiotic Fiber No Artificial Ingredients 12 Servings
Ballerina Farm$48.58185 rev
Ballerina Farm Grass Fed Whey Protein Powder Vanilla Bean 24g Protein with Collagen Peptides Bovine Colostrum Hemp Hearts & Prebiotic Fiber No Added Sugar or Artificial Ingredients 20 Servings
Ballerina Farm$59.45225 rev
Ballerina Farm Grass Fed Whey Protein Powder Creamy Chocolate 24g Protein with Collagen Peptides Bovine Colostrum Hemp Hearts Prebiotic Fiber No Added Sugar or Artificial Ingredients 20 Servings
Ballerina Farm$58.86119 rev
Trending
90-day click momentumJUST INGREDIENTS Protein Powder Sample Pack 10 Single Serve Stick Packs Grass-Fed Whey Protein 22-24g Protein No Sugar Added No Artificial Sweeteners Gluten-Free Keto-Friendly
JUST INGREDIENTS$47.464.3★
Just Ingredients Vanilla Bean Protein Powder Smooth Clean Protein Blend | Flexfinity Shake Kit with Cup Straw & Stirrer
Flexfinity$44.804.3★
Ballerina Farm Grass Fed Whey Protein Powder Creamy Chocolate 24g Protein with Collagen Peptides Bovine Colostrum Hemp Hearts Prebiotic Fiber No Added Sugar or Artificial Ingredients 20 Servings
Ballerina Farm$58.864.2★
Ballerina Farm Grass Fed Whey Protein Powder 4 Flavor Variety Pack 24g Protein with Collagen Peptides Bovine Colostrum Hemp Hearts & Prebiotic Fiber No Artificial Ingredients 12 Servings
Ballerina Farm$48.584.4★
JUST INGREDIENTS Vanilla Bean Protein Powder 20-Serving Blend with 100% Grass-Fed Whey & Organic Plant Proteins Real Vanilla Bean & Cinnamon Supports Muscle Recovery Energy*
JUST INGREDIENTS$46.384.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.1% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Clean taste”
“Great Protein Supplement”
“the flavor is accurate”
“Excellent Ingredients”
“Amazing quality”
“Mixes easily”
“Blends well”
“Great price”
“Organic Natural Flavors”
“not overly sweet”
What buyers complain about
“Taste is overpowering”
“Too expensive”
“Weird flavor”
“I don't count calories or look at protein amounts”
“texture are horrible”
“Sickeningly sweet”
“Tastes like artificial sweetener- do not recommend :”
“not easily soluble”
“It stinks”
“false advertising”